Analyzing Waldencast (NASDAQ:WALDW) and Procter & Gamble (NYSE:PG)

Procter & Gamble (NYSE:PG) and Waldencast (NASDAQ:WALDW) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, valuation, profitability and institutional ownership.

Profitability

This table compares Procter & Gamble and Waldencast’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Procter & Gamble	18.44%	31.36%	13.09%
Waldencast	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Procter & Gamble and Waldencast, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Procter & Gamble	0	11	13	0	2.54
Waldencast	0	0	0	0	0.00

Procter & Gamble currently has a consensus price target of $161.19, suggesting a potential upside of 12.16%. Given Procter & Gamble’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Procter & Gamble is more favorable than Waldencast.

Institutional & Insider Ownership

65.8% of Procter & Gamble shares are held by institutional investors. 0.2% of Procter & Gamble shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Procter & Gamble and Waldencast”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Procter & Gamble	$87.03 billion	3.84	$16.05 billion	$6.62	21.71
Waldencast	$272.07 million	N/A	N/A	N/A	N/A

Procter & Gamble has higher revenue and earnings than Waldencast.

Summary

Procter & Gamble beats Waldencast on 9 of the 9 factors compared between the two stocks.

About Procter & Gamble

Procter & Gamble Co. engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric and Home Care, and Baby, Feminine and Family Care. The Beauty segment offers hair, skin, and personal care. The Grooming segment consists of shave care like female and male blades and razors, pre and post shave products, and appliances. The Health Care segment includes oral care products like toothbrushes, toothpaste, and personal health care such as gastrointestinal, rapid diagnostics, respiratory, and vitamins, minerals, and supplements. The Fabric and Home care segment consists of fabric enhancers, laundry additives and detergents, and air, dish, and surface care. The Baby, Feminine and Family Care segment sells baby wipes, diapers, and pants, adult incontinence, feminine care, paper towels, tissues, and toilet paper. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.

About Waldencast

Waldencast plc operates in the beauty and wellness industry. It engages in developing, acquiring, accelerating, and scaling various brands. The company provides cosmetic, over-the-counter, and prescription products under the Obagi Medical, Obagi Clinical, and Obagi Professional brands; and a Skintrinsiq device for use in facial treatments that is used by physicians' offices, spas, and aestheticians. It also offers clean makeup products under the Milk Makeup brand. The company sells its products to dermatologists, plastic surgeons, and other physicians who focuses on aesthetic and therapeutic skincare, including physicians on site at medical spas, through its direct sales force, as well as through distribution partners. Waldencast plc was incorporated in 2020 and is headquartered in White Plains, New York.