Montanova Capital LLC Takes Position in Planet Fitness, Inc. $PLNT

Montanova Capital LLC purchased a new position in shares of Planet Fitness, Inc. (NYSE:PLNT) in the second quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 219,910 shares of the company’s stock, valued at approximately $11,473,000.

A number of other hedge funds have also added to or reduced their stakes in the company. Versant Capital Management Inc lifted its stake in Planet Fitness by 285.9% during the second quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after purchasing an additional 366 shares during the last quarter. Clearstead Advisors LLC raised its stake in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after acquiring an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC lifted its holdings in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after acquiring an additional 214 shares during the last quarter. Los Angeles Capital Management LLC bought a new position in shares of Planet Fitness in the fourth quarter worth about $41,000. Finally, Danske Bank A S acquired a new stake in shares of Planet Fitness in the 3rd quarter valued at approximately $52,000. 95.53% of the stock is owned by institutional investors.

Insider Buying and Selling

In related news, Director Stephen Spinelli, Jr. bought 10,000 shares of Planet Fitness stock in a transaction that occurred on Monday, August 10th. The shares were acquired at an average cost of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the acquisition, the director directly owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their position. The purchase was disclosed in a document filed with the SEC, which is available at the SEC website. 0.90% of the stock is owned by insiders.

Planet Fitness Stock Down 3.4%

NYSE PLNT opened at $51.53 on Tuesday. The company has a market capitalization of $3.89 billion, a price-to-earnings ratio of 17.47, a PEG ratio of 1.15 and a beta of 1.03. Planet Fitness, Inc. has a twelve month low of $37.03 and a twelve month high of $114.26. The stock has a fifty day simple moving average of $52.78 and a 200 day simple moving average of $62.28.

Planet Fitness (NYSE:PLNT) last released its quarterly earnings results on Thursday, August 6th. The company reported $0.88 EPS for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The firm had revenue of $365.22 million for the quarter, compared to analyst estimates of $356.21 million. During the same quarter in the previous year, the company posted $0.86 EPS. The business’s revenue was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Research analysts expect that Planet Fitness, Inc. will post 3.21 earnings per share for the current fiscal year.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple firms, including Rosen Law Firm, Kaplan Fox, Bragar Eagel & Squire, and Faruqi & Faruqi, reminded investors who purchased PLNT securities between November 6, 2025, and May 6, 2026, that the deadline to seek lead-plaintiff status is September 14, 2026. These notices do not establish wrongdoing or guarantee investor compensation. Rosen Law Firm deadline notice
• Negative Sentiment: The pending litigation alleges that Planet Fitness and certain executives violated federal securities laws by failing to disclose marketing and pricing issues that were hurting net membership additions, undermining assumptions about the Black Card rollout, and putting 2026 guidance at risk. Levi & Korsinsky deadline alert
• Negative Sentiment: Law firms characterize the alleged disclosures as contributing to a roughly 31% share-price drop after concerns about low membership growth emerged. The continued publicity increases legal and reputational risk for PLNT, although the financial impact remains uncertain because the allegations have not been proven and no settlement or damages amount was announced. BFA Law Planet Fitness class-action notice

Analyst Ratings Changes

Several brokerages recently commented on PLNT. Raymond James Financial reissued a “strong-buy” rating and issued a $62.00 price objective on shares of Planet Fitness in a research note on Friday, August 7th. Roth Capital lowered their price target on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating for the company in a report on Wednesday, May 20th. Bank of America reissued a “neutral” rating and set a $59.00 price objective (down from $110.00) on shares of Planet Fitness in a report on Friday, May 8th. KeyCorp reduced their price objective on Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a research report on Friday, May 8th. Finally, Zacks Research raised Planet Fitness from a “strong sell” rating to a “hold” rating in a report on Friday, July 10th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $70.24.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.