Ralph Lauren (NYSE:RL) versus J-Long Group (NASDAQ:JL) Head to Head Comparison

J-Long Group (NASDAQ:JL) and Ralph Lauren (NYSE:RL) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, risk, earnings, analyst recommendations, dividends and valuation.

Analyst Recommendations

This is a summary of current ratings and recommmendations for J-Long Group and Ralph Lauren, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Ralph Lauren	0	2	16	0	2.89

Ralph Lauren has a consensus target price of $445.67, suggesting a potential upside of 30.81%. Given Ralph Lauren’s stronger consensus rating and higher possible upside, analysts plainly believe Ralph Lauren is more favorable than J-Long Group.

Valuation and Earnings

This table compares J-Long Group and Ralph Lauren”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$42.23 million	0.43	$2.77 million	N/A	N/A
Ralph Lauren	$8.11 billion	2.50	$941.10 million	$15.87	21.47

Ralph Lauren has higher revenue and earnings than J-Long Group.

Profitability

This table compares J-Long Group and Ralph Lauren’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Ralph Lauren	11.76%	39.10%	14.11%

Volatility & Risk

J-Long Group has a beta of -1.54, suggesting that its stock price is 254% less volatile than the S&P 500. Comparatively, Ralph Lauren has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500.

Institutional and Insider Ownership

67.9% of Ralph Lauren shares are held by institutional investors. 37.2% of Ralph Lauren shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Ralph Lauren beats J-Long Group on 12 of the 12 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Ralph Lauren

Ralph Lauren Corporation designs, markets, and distributes lifestyle products in North America, Europe, Asia, and internationally. The company offers apparel, including a range of men’s, women’s, and children’s clothing; footwear and accessories, which comprise casual shoes, dress shoes, boots, sneakers, sandals, eyewear, watches, fashion and fine jewelry, scarves, hats, gloves, and umbrellas, as well as leather goods, such as handbags, luggage, small leather goods, and belts; home products consisting of bed and bath lines, furniture, fabric and wallcoverings, floor coverings, lighting, tabletop, kitchen linens, floor coverings, dining, decorative accessories, and giftware; and fragrances. It sells apparel and accessories under the Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Golf Ralph Lauren, Ralph Lauren Golf, RLX Ralph Lauren, Polo Ralph Lauren Children, and Chaps brands; women’s fragrances under the Ralph Lauren Collection, Woman by Ralph Lauren, Romance Collection, and Ralph Collection brand names; and men’s fragrances under the Ralph’s Club, Purple Label, Polo Blue, Polo Red, Polo Green, Polo Black, Polo 67, Safari, Polo Sport, and Big Pony Men’s brand names. The company’s restaurant collection includes The Polo Bar in New York City; RL Restaurant in Chicago; Ralph’s in Paris; The Bar at Ralph Lauren located in Milan; Ralph’s Bar located in Chengdu, China; and Ralph’s Coffee concept. It sells its products to department stores, specialty stores, and golf and pro shops, as well as directly to consumers through its retail stores, concession-based shop-within-shops, and its digital commerce sites. The company directly operates retail stores and concession-based shop-within-shops; and operates Ralph Lauren stores and stores and shops through licensing partners. Ralph Lauren Corporation was founded in 1967 and is headquartered in New York, New York.