Primo Brands (NYSE:PRMB) vs. Pernod Ricard (OTCMKTS:PRNDY) Financial Survey

Pernod Ricard (OTCMKTS:PRNDY) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, profitability, analyst recommendations, risk and valuation.

Dividends

Pernod Ricard pays an annual dividend of $0.75 per share and has a dividend yield of 5.2%. Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.1%. Primo Brands pays out 184.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Pernod Ricard and Primo Brands, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pernod Ricard	1	1	0	1	2.33
Primo Brands	0	4	11	0	2.73

Primo Brands has a consensus price target of $28.25, suggesting a potential upside of 23.20%. Given Primo Brands’ stronger consensus rating and higher possible upside, analysts clearly believe Primo Brands is more favorable than Pernod Ricard.

Earnings & Valuation

This table compares Pernod Ricard and Primo Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pernod Ricard	$10.97 billion	1.66	$1.44 billion	N/A	N/A
Primo Brands	$6.74 billion	1.23	$60.10 million	$0.26	88.19

Pernod Ricard has higher revenue and earnings than Primo Brands.

Insider & Institutional Ownership

87.7% of Primo Brands shares are held by institutional investors. 32.9% of Primo Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Pernod Ricard and Primo Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pernod Ricard	N/A	N/A	N/A
Primo Brands	1.49%	14.24%	4.03%

Volatility and Risk

Pernod Ricard has a beta of 0.5, suggesting that its share price is 50% less volatile than the S&P 500. Comparatively, Primo Brands has a beta of 0.74, suggesting that its share price is 26% less volatile than the S&P 500.

Summary

Primo Brands beats Pernod Ricard on 9 of the 15 factors compared between the two stocks.

About Pernod Ricard

Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, Chivas, Church Road, Clan Campbell, Del Maguey, George Wyndham, Green Spot, Havana Club, Imperial, Imperial Blue, Italicus, J.P. Wiser's, Jacob's Creek, Jameson, Jefferson's, Kahlúa, Kenwood, KI NO BI, Lillet, Long John, L'Orbe, Lot No. 40, Malfy, Malibu, Martell, Method & Madness, Midleton Very Rare, Minttu, Monkey 47, Mumm, Olmeca, Ostoya, Passport Scotch, Pastis 51, Pernod, Perrier-Jouët, Plymouth Gin, Powers, Rabbit Hole, Ramazzotti, Redbreast, Ricard, Royal Salute, Royal Stag, Scapa, Seagram's Gin, Secret Speyside, Smooth Ambler, Something Special, St Hugo, Stoneleigh, Suze, The Glenlivet, TX, Wyborowa, and Ysios. It also provides non-alcoholic beverages under the brands Ceder's, Suze Tonic 0%, Cinzano Spritz 0%, Pacific, Campo Viejo Sparkling 0%, and Jacob's Creek Unvined. Pernod Ricard SA was founded in 1805 and is headquartered in Paris, France.

About Primo Brands

Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.