Wix.com (NASDAQ:WIX) CMO Acquires $29,346.10 in Stock

Wix.com Ltd. (NASDAQ:WIX) CMO Omer Shai purchased 490 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The stock was purchased at an average price of $59.89 per share, with a total value of $29,346.10. Following the completion of the purchase, the chief marketing officer directly owned 515,879 shares of the company’s stock, valued at approximately $30,895,993.31. This represents a 0.10% increase in their position. The purchase was disclosed in a filing with the SEC, which is available through the SEC website.

Wix.com Stock Down 6.1%

NASDAQ:WIX opened at $76.21 on Friday. The business’s 50 day moving average is $63.84 and its two-hundred day moving average is $66.84. Wix.com Ltd. has a 52 week low of $40.16 and a 52 week high of $190.93. The company has a market cap of $4.44 billion, a PE ratio of -21.53, a P/E/G ratio of 38.59 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. During the same quarter last year, the firm earned $2.28 EPS. The business’s revenue was up 14.9% on a year-over-year basis. As a group, sell-side analysts expect that Wix.com Ltd. will post 0.24 EPS for the current fiscal year.

Analysts Set New Price Targets

Several equities analysts have recently issued reports on the stock. Barclays reduced their price target on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating for the company in a report on Thursday, May 14th. Evercore set a $95.00 price objective on shares of Wix.com in a report on Tuesday, August 4th. Scotiabank reissued an “outperform” rating on shares of Wix.com in a research note on Tuesday, June 9th. Needham & Company LLC restated a “buy” rating and set a $80.00 price target on shares of Wix.com in a research report on Wednesday, August 5th. Finally, UBS Group set a $75.00 price target on shares of Wix.com in a research note on Wednesday, August 5th. Eleven investment analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Hold” and an average target price of $90.57.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: An insider, Yaniv Even-Haim, purchased 320 Wix shares at an average price of $59.89. Although the transaction was modest relative to his existing holdings, insider buying may signal confidence that the stock’s valuation is attractive after its recent volatility. Yaniv Even-Haim Acquires Wix Shares
• Positive Sentiment: Recent coverage remains constructive on Wix’s AI strategy, including its Harmony capabilities and the company’s effort to benefit from the shift toward AI-assisted website and software development. The stock also recently rallied sharply, reflecting renewed optimism about a potential AI-related comeback. Why Wix.com Stock Soared in August
• Neutral Sentiment: Wix’s latest reported quarter exceeded analyst expectations for earnings and revenue, with revenue increasing year over year. However, the company remained unprofitable on a net-margin basis, and its earnings outlook and valuation remain sensitive to execution in a competitive AI-driven market.
• Negative Sentiment: Several law firms publicized a securities class action against Wix and certain officers, with a September 22, 2026 deadline for investors to seek lead-plaintiff status. The lawsuits relate to investors who purchased shares between February 19, 2025 and May 12, 2026, and allege that Wix made misleading statements concerning Harmony, Base44 momentum, product capabilities, customer demand and competitive risks. The allegations have not been proven, but the legal publicity creates additional reputational, financial and management uncertainty. Wix Investor Class Action Deadline
• Negative Sentiment: Analyst commentary cited in the investor alerts points to reduced ratings or price targets amid concerns about Wix’s transition to “vibe coding,” Base44 costs, competition and the durability of demand. These concerns may be amplifying profit-taking after the stock’s recent advance. Wix Shareholder Alert

Institutional Trading of Wix.com

Institutional investors have recently modified their holdings of the company. Farther Finance Advisors LLC grew its holdings in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after acquiring an additional 132 shares during the period. Geneos Wealth Management Inc. lifted its holdings in Wix.com by 632.4% in the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock valued at $41,000 after acquiring an additional 215 shares during the last quarter. Employees Retirement System of Texas lifted its holdings in Wix.com by 129.9% in the 4th quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock valued at $46,000 after acquiring an additional 252 shares during the last quarter. Banque Cantonale Vaudoise boosted its position in shares of Wix.com by 464.8% during the 4th quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock valued at $52,000 after purchasing an additional 409 shares in the last quarter. Finally, National Bank of Canada FI bought a new position in shares of Wix.com during the 3rd quarter valued at about $54,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.