Secure Asset Management LLC Buys 2,777 Shares of Alphabet Inc. $GOOG

Secure Asset Management LLC raised its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 42.3% during the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 9,338 shares of the information services provider’s stock after acquiring an additional 2,777 shares during the period. Secure Asset Management LLC’s holdings in Alphabet were worth $3,299,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Castlekeep Investment Advisors LLC bought a new position in Alphabet during the 2nd quarter valued at about $29,000. Lifetime Wealth Management P.C. bought a new stake in Alphabet in the fourth quarter worth about $38,000. Imprint Wealth LLC bought a new stake in Alphabet in the third quarter worth about $31,000. Bard Associates Inc. purchased a new position in shares of Alphabet during the fourth quarter valued at approximately $41,000. Finally, Commonwealth Retirement Investments LLC purchased a new position in shares of Alphabet during the fourth quarter valued at approximately $45,000. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Analysts Set New Price Targets

Several equities research analysts have recently weighed in on the company. Wedbush started coverage on Alphabet in a report on Thursday, July 16th. They issued an “outperform” rating and a $445.00 price target on the stock. Barclays restated an “overweight” rating and set a $425.00 price objective (up from $405.00) on shares of Alphabet in a report on Thursday, July 23rd. Freedom Capital upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Thursday, July 23rd. Wells Fargo & Company decreased their target price on Alphabet from $418.00 to $411.00 and set an “overweight” rating for the company in a research report on Thursday, July 23rd. Finally, Cantor Fitzgerald reissued an “overweight” rating and set a $420.00 target price (down from $435.00) on shares of Alphabet in a research note on Thursday, July 23rd. Six equities research analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, Alphabet currently has an average rating of “Buy” and a consensus price target of $415.55.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet’s AI expansion remains the main bullish catalyst. WeatherNext 3 is being integrated into Search, Maps and Gemini, while new voice-driven Gemini features are rolling out in Gmail, Docs and Keep, creating potential for broader user engagement and monetization. Alphabet Just Gave Search, Maps and Gemini a New AI Advantage
• Positive Sentiment: Analyst optimism is building around Google Cloud, AI services, hardware and long-term earnings growth. Wolfe Research named Alphabet a top pick for 2027, while other coverage highlights strong recent Cloud growth and a median price target well above current trading levels. Alphabet Stock Opinions on Strong Cloud Growth Prospects
• Positive Sentiment: A federal judge declined to force a breakup of Google’s ad-technology business, reducing the most severe regulatory risk, although operational restrictions remain. The decision also supports Alphabet’s ability to retain its existing ad-tech infrastructure. Google Spared From Ad-Business Breakup
• Neutral Sentiment: Alphabet’s clean-energy partnerships, including Google-backed battery storage and geothermal projects, strengthen power availability for data centers but are unlikely to materially affect near-term earnings. Google’s New Energy Project Gives Eos Energy a Key Technology Validation
• Negative Sentiment: Investors remain concerned that Alphabet’s roughly $44.9 billion quarterly capital expenditure pushed free cash flow negative for the first time since its IPO. The spending may support future AI and Cloud returns, but it increases execution risk and weighs on near-term valuation. 3 Stocks Built for Higher Rates
• Negative Sentiment: Stronger-than-expected employment data lifted Treasury yields and reduced expectations for near-term rate cuts, pressuring large technology stocks. Alphabet also faces investor concern over delayed Gemini releases, ongoing ad-tech remedies, and shareholder securities-fraud investigations. Securities Fraud Investigation Into Alphabet

Alphabet Stock Down 1.1%

Shares of NASDAQ GOOG opened at $335.31 on Friday. Alphabet Inc. has a 52-week low of $232.38 and a 52-week high of $404.47. The firm has a market capitalization of $4.10 trillion, a price-to-earnings ratio of 16.84, a PEG ratio of 0.97 and a beta of 1.21. The stock has a 50 day moving average price of $346.96 and a 200 day moving average price of $340.71. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping the consensus estimate of $2.87 by $6.24. The company had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.Alphabet’s quarterly revenue was up 24.2% on a year-over-year basis. During the same period last year, the business posted $2.31 EPS. Sell-side analysts expect that Alphabet Inc. will post 20.5 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Stockholders of record on Monday, September 7th will be paid a dividend of $0.22 per share. The ex-dividend date is Friday, September 4th. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 4.42%.

Insider Transactions at Alphabet

In related news, insider Kent Walker sold 8,998 shares of Alphabet stock in a transaction dated Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the completion of the sale, the insider directly owned 75,290 shares in the company, valued at $26,298,044.10. The trade was a 10.68% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the company’s stock in a transaction dated Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 451,925 shares of company stock worth $12,371,544. Corporate insiders own 12.99% of the company’s stock.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.