Beacon Investment Advisory Services Inc. Purchases 108,383 Shares of Booking Holdings Inc. $BKNG

Beacon Investment Advisory Services Inc. boosted its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 2,289.0% in the second quarter, according to its most recent filing with the SEC. The institutional investor owned 113,118 shares of the business services provider’s stock after buying an additional 108,383 shares during the period. Beacon Investment Advisory Services Inc.’s holdings in Booking were worth $20,202,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also bought and sold shares of the company. Brighton Jones LLC lifted its holdings in Booking by 34.9% in the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock worth $1,249,000 after purchasing an additional 65 shares in the last quarter. Revolve Wealth Partners LLC purchased a new stake in Booking during the 4th quarter valued at approximately $209,000. Sivia Capital Partners LLC grew its holdings in Booking by 25.0% during the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after buying an additional 33 shares in the last quarter. Schnieders Capital Management LLC. raised its position in shares of Booking by 50.0% during the second quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock valued at $504,000 after buying an additional 29 shares during the last quarter. Finally, Osterweis Capital Management Inc. bought a new stake in shares of Booking during the second quarter valued at approximately $179,000. 92.42% of the stock is owned by institutional investors.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Travel demand remains resilient despite geopolitical conflicts and a slowing macroeconomy, supporting the outlook for Booking’s accommodation and travel-services businesses. Booking Holdings Stock: A Travel Stock to Buy Right Now?
• Positive Sentiment: Zacks continues to characterize Booking as a strong growth stock, highlighting its appeal across value, growth and momentum investment strategies. Here’s Why Booking Holdings Is a Strong Growth Stock
• Neutral Sentiment: Booking was included in recent lists of hotel and travel stocks to watch, indicating continued investor attention but no specific new catalyst or recommendation for BKNG. Top Hotel Stocks To Watch Now Top Travel Stocks To Watch Now
• Neutral Sentiment: At Citi’s 2026 Global TMT Conference, Booking management discussed the business with investors; the transcript provides additional company commentary but does not identify a clearly negative development in the supplied coverage. Citi’s 2026 Global TMT Conference Transcript
• Negative Sentiment: BKNG declined more than the broader market in the latest session, creating near-term pressure even though the recent articles do not cite a fresh earnings miss or specific operational problem. Booking Holdings Declines More Than Market

Insider Buying and Selling

In other news, insider Paulo Pisano sold 3,000 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The stock was sold at an average price of $203.48, for a total value of $610,440.00. Following the completion of the sale, the insider directly owned 73,400 shares of the company’s stock, valued at $14,935,432. This trade represents a 3.93% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 50,050 shares of the firm’s stock in a transaction that occurred on Monday, August 17th. The shares were sold at an average price of $207.59, for a total value of $10,389,879.50. Following the completion of the sale, the vice president directly owned 375,025 shares of the company’s stock, valued at $77,851,439.75. The trade was a 11.77% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 81,550 shares of company stock valued at $16,922,744 in the last quarter. 0.17% of the stock is currently owned by insiders.

Wall Street Analysts Forecast Growth

BKNG has been the subject of a number of research reports. Robert W. Baird set a $230.00 target price on shares of Booking in a research report on Wednesday, August 5th. Truist Financial set a $242.00 price target on shares of Booking in a report on Wednesday, August 5th. Piper Sandler reissued a “neutral” rating and set a $215.00 price objective (up from $195.00) on shares of Booking in a report on Wednesday, August 5th. BTIG Research restated a “buy” rating and set a $250.00 price objective on shares of Booking in a research report on Thursday, August 27th. Finally, Susquehanna reaffirmed a “positive” rating and issued a $240.00 target price on shares of Booking in a report on Thursday, August 6th. Two research analysts have rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $236.70.

Booking Stock Down 6.7%

Booking stock opened at $180.30 on Wednesday. The company has a market cap of $135.47 billion, a price-to-earnings ratio of 19.96, a PEG ratio of 1.20 and a beta of 1.07. The firm’s fifty day moving average is $194.57 and its 200 day moving average is $178.72. Booking Holdings Inc. has a 52-week low of $150.14 and a 52-week high of $225.00.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, topping analysts’ consensus estimates of $2.43 by $0.11. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The business had revenue of $7.35 billion during the quarter, compared to analysts’ expectations of $7.19 billion. During the same period last year, the company posted $55.40 EPS. The business’s revenue was up 8.1% on a year-over-year basis. On average, equities research analysts anticipate that Booking Holdings Inc. will post 10.48 earnings per share for the current fiscal year.

Booking Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Wednesday, September 30th. Investors of record on Friday, September 11th will be given a $0.42 dividend. The ex-dividend date is Friday, September 11th. This represents a $1.68 annualized dividend and a yield of 0.9%. Booking’s dividend payout ratio (DPR) is currently 18.58%.

Booking Profile

Booking Holdings Inc is a global provider of online travel and related services. The company connects consumers with accommodations, flights, rental cars, restaurants and travel experiences through a portfolio of digital brands and websites.

Its principal brands include Booking.com, which offers lodging, transportation and travel experiences; Priceline, which provides online booking services for hotels, flights, rental cars and vacation packages; Agoda, which focuses primarily on travel bookings in Asia and other international markets; KAYAK, a travel metasearch engine; OpenTable, a restaurant reservation and management platform; and Rentalcars.com, a global car rental service.

Booking Holdings serves customers, travel providers and restaurants across numerous countries and regions, with a particularly extensive international presence.