ServiceNow (NYSE:NOW) Trading Down 2.4% – Here’s What Happened

ServiceNow, Inc. (NYSE:NOW) shares were down 2.4% on Wednesday . The company traded as low as $130.85 and last traded at $131.04. 10,261,993 shares were traded during trading, a decline of 56% from the average daily volume of 23,173,057 shares. The stock had previously closed at $134.21.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow is acquiring Sweep, a move intended to strengthen its sales and customer-relationship management capabilities and sharpen its competitive challenge to Salesforce. Financial terms and the expected earnings impact were not disclosed. ServiceNow Sharpens Its Salesforce Attack With Sweep Acquisition
• Positive Sentiment: BTIG Research raised its ServiceNow price target to $170 from $150 and maintained a “buy” rating, reflecting continued confidence in the company’s AI opportunity and subscription growth. BTIG price target update
• Positive Sentiment: ServiceNow was named a finalist for the AFP 2026 Pinnacle Awards alongside Bandwidth and Google, providing external recognition of its financial-professional technology capabilities. AFP 2026 Pinnacle Awards finalists
• Positive Sentiment: Deloitte’s recognition as a leader in ServiceNow implementation services supports the broader ecosystem around NOW and may help validate demand for ServiceNow-based AI transformations. Deloitte ServiceNow implementation-services recognition
• Neutral Sentiment: ServiceNow is attracting substantial investor attention, with analysts highlighting strong AI and subscription growth but also noting stiff competition, potential margin pressure and a premium valuation. ServiceNow buy, sell or hold analysis
• Negative Sentiment: Recent reports note that ServiceNow insiders have recorded sales but no open-market purchases over the past six months, a potential signal that may weigh on sentiment. Institutional positioning was also mixed, with major investors both adding and reducing holdings. ServiceNow valuation and trading activity

Analyst Upgrades and Downgrades

Several equities analysts have commented on the stock. Morgan Stanley set a $180.00 target price on shares of ServiceNow in a research report on Tuesday, July 21st. JPMorgan Chase & Co. boosted their price objective on ServiceNow from $145.00 to $150.00 and gave the stock an “overweight” rating in a research report on Thursday, July 23rd. TD Cowen restated a “buy” rating and issued a $140.00 price objective on shares of ServiceNow in a research note on Monday, August 17th. Jefferies Financial Group reaffirmed a “buy” rating and set a $140.00 target price (up from $135.00) on shares of ServiceNow in a research report on Thursday, July 23rd. Finally, KeyCorp reiterated an “underweight” rating on shares of ServiceNow in a research note on Tuesday, July 21st. One analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have given a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and an average price target of $144.73.

ServiceNow Price Performance

The stock has a market cap of $135.50 billion, a P/E ratio of 81.90, a price-to-earnings-growth ratio of 2.57 and a beta of 0.97. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The business’s 50-day simple moving average is $118.73 and its two-hundred day simple moving average is $108.39.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, beating analysts’ consensus estimates of $0.86 by $0.04. The company had revenue of $3.99 billion for the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. ServiceNow’s revenue was up 24.0% compared to the same quarter last year. During the same period in the prior year, the company posted $0.81 EPS. Sell-side analysts expect that ServiceNow, Inc. will post 2.24 EPS for the current year.

Insiders Place Their Bets

In related news, insider Paul Fipps sold 2,034 shares of the business’s stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the sale, the insider directly owned 18,305 shares in the company, valued at approximately $2,706,760.35. The trade was a 10.00% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Paul Chamberlain sold 2,700 shares of the business’s stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the sale, the director owned 43,990 shares in the company, valued at approximately $5,960,645. The trade was a 5.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 14,081 shares of company stock worth $1,937,904 over the last 90 days. Corporate insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the stock. National Pension Service increased its position in shares of ServiceNow by 5.8% during the second quarter. National Pension Service now owns 2,705,240 shares of the information technology services provider’s stock valued at $268,576,000 after buying an additional 147,467 shares during the period. WINTON GROUP Ltd grew its stake in ServiceNow by 45.9% during the second quarter. WINTON GROUP Ltd now owns 132,411 shares of the information technology services provider’s stock valued at $13,146,000 after acquiring an additional 41,653 shares in the last quarter. Engineers Gate Manager LP grew its stake in ServiceNow by 6.7% during the second quarter. Engineers Gate Manager LP now owns 370,643 shares of the information technology services provider’s stock valued at $36,797,000 after acquiring an additional 23,409 shares in the last quarter. Capital Analysts LLC increased its holdings in ServiceNow by 12,952.5% during the 2nd quarter. Capital Analysts LLC now owns 5,221 shares of the information technology services provider’s stock worth $518,000 after acquiring an additional 5,181 shares during the period. Finally, SVB Wealth LLC lifted its stake in ServiceNow by 11.9% in the 2nd quarter. SVB Wealth LLC now owns 2,618 shares of the information technology services provider’s stock worth $260,000 after purchasing an additional 278 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.