Roku (NASDAQ:ROKU) Insider Sells $3,224,260.62 in Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $156.99, for a total value of $3,224,260.62. Following the completion of the sale, the insider directly owned 22,700 shares in the company, valued at $3,563,673. This represents a 47.50% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Wednesday, September 2nd, Charles Collier sold 7,067 shares of Roku stock. The stock was sold at an average price of $156.86, for a total transaction of $1,108,529.62.
• On Tuesday, August 4th, Charles Collier sold 20,538 shares of Roku stock. The stock was sold at an average price of $145.93, for a total value of $2,997,110.34.
• On Monday, July 6th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $142.51, for a total value of $2,926,870.38.

Roku Price Performance

Shares of Roku stock traded down $2.44 during trading hours on Wednesday, hitting $152.90. The company had a trading volume of 5,518,520 shares, compared to its average volume of 3,528,859. The company’s 50-day moving average is $149.29 and its two-hundred day moving average is $125.88. Roku, Inc. has a twelve month low of $78.53 and a twelve month high of $159.89. The company has a market cap of $22.69 billion, a P/E ratio of 65.34 and a beta of 2.05.

Roku (NASDAQ:ROKU) last released its quarterly earnings results on Thursday, August 6th. The company reported $1.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.61 by $0.47. The firm had revenue of $1.35 billion for the quarter, compared to the consensus estimate of $1.30 billion. Roku had a return on equity of 13.73% and a net margin of 6.82%.The firm’s quarterly revenue was up 21.9% compared to the same quarter last year. During the same quarter last year, the business posted $0.07 EPS. Sell-side analysts expect that Roku, Inc. will post 2.85 EPS for the current year.

Wall Street Analysts Forecast Growth

ROKU has been the topic of a number of recent research reports. Citizens Jmp lowered shares of Roku from a “market outperform” rating to a “hold” rating in a research note on Tuesday, June 16th. Citigroup increased their target price on shares of Roku from $120.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday, July 17th. William Blair lowered Roku from an “outperform” rating to a “market perform” rating in a report on Monday, June 15th. Needham & Company LLC reissued a “buy” rating on shares of Roku in a report on Friday, August 7th. Finally, Evercore cut Roku from a “strong-buy” rating to a “hold” rating in a research report on Monday, June 15th. One equities research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and nineteen have given a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $156.17.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: International NFL expansion strengthens Roku’s content offering. Roku and the NFL are expanding NFL Zone to Canada, Mexico and Brazil ahead of the 2026 season. The move could support user engagement, viewing time and advertising opportunities across Roku’s platform. Roku and NFL expand NFL Zone to Canada, Mexico and Brazil
• Positive Sentiment: Industry data highlights Roku’s strategic value. Parks Associates reported that 43% of U.S. internet households identify a Roku device as their most-used streaming media player, underscoring the platform’s reach and the strategic rationale behind Fox’s proposed acquisition. Parks Associates: Fox Acquisition of Roku
• Neutral Sentiment: The DOJ’s “second request” is a standard but significant merger-review step. The agency is seeking additional information and documents from Fox and Roku, extending the Hart-Scott-Rodino waiting period. Both companies said they will cooperate and continue to expect the transaction to close in early 2027, although the review adds timing uncertainty. US Justice Department widens probe into Fox’s Roku deal
• Negative Sentiment: Expanded antitrust scrutiny is weighing on the stock. The DOJ’s closer examination raises the risk of a longer approval process, additional conditions or—at the extreme—greater challenges to Fox’s takeover plan. Because the acquisition is a major source of potential value for Roku shareholders, the added regulatory hurdle has increased uncertainty and contributed to selling pressure. DOJ wants more answers on Fox’s $22B Roku deal

Hedge Funds Weigh In On Roku

Hedge funds and other institutional investors have recently bought and sold shares of the company. Sequoia Financial Advisors LLC increased its stake in Roku by 22.4% in the 2nd quarter. Sequoia Financial Advisors LLC now owns 6,018 shares of the company’s stock valued at $831,000 after buying an additional 1,102 shares during the period. Maven Securities LTD acquired a new stake in shares of Roku in the 2nd quarter worth $5,111,000. IFP Advisors Inc lifted its stake in shares of Roku by 12.5% in the 2nd quarter. IFP Advisors Inc now owns 1,965 shares of the company’s stock worth $271,000 after acquiring an additional 218 shares during the period. Governors Lane LP acquired a new stake in shares of Roku in the 2nd quarter worth $5,622,000. Finally, Arizona State Retirement System boosted its holdings in shares of Roku by 0.4% in the second quarter. Arizona State Retirement System now owns 36,069 shares of the company’s stock valued at $4,983,000 after acquiring an additional 142 shares in the last quarter. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.