Head-To-Head Comparison: Auddia (NASDAQ:AUUD) versus Blackbaud (NASDAQ:BLKB)

Auddia (NASDAQ:AUUD) and Blackbaud (NASDAQ:BLKB) are both technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, valuation, profitability and dividends.

Analyst Ratings

This is a summary of recent recommendations and price targets for Auddia and Blackbaud, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Auddia	1	0	0	0	1.00
Blackbaud	1	2	2	0	2.20

Blackbaud has a consensus target price of $49.50, indicating a potential upside of 9.80%. Given Blackbaud’s stronger consensus rating and higher possible upside, analysts clearly believe Blackbaud is more favorable than Auddia.

Risk & Volatility

Auddia has a beta of 0.5, suggesting that its stock price is 50% less volatile than the S&P 500. Comparatively, Blackbaud has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500.

Profitability

This table compares Auddia and Blackbaud’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Auddia	N/A	-175.41%	-153.38%
Blackbaud	13.12%	197.49%	6.33%

Insider and Institutional Ownership

94.2% of Blackbaud shares are held by institutional investors. 1.6% of Auddia shares are held by company insiders. Comparatively, 2.0% of Blackbaud shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Auddia and Blackbaud”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Auddia	N/A	N/A	-$7.69 million	($18.04)	-0.06
Blackbaud	$1.13 billion	1.81	$114.97 million	$3.20	14.09

Blackbaud has higher revenue and earnings than Auddia. Auddia is trading at a lower price-to-earnings ratio than Blackbaud, indicating that it is currently the more affordable of the two stocks.

Summary

Blackbaud beats Auddia on 13 of the 13 factors compared between the two stocks.

About Auddia

Auddia Inc., a technology company, develops AI Platform for the audio and podcast markets. The company's flagship product is faidr, which enables consumers to listen to various AM/FM radio station with commercial breaks replaced with personalized audio content, including popular and new music, news, and weather. It also provides Vodacast mobile app, an interactive differentiated podcasting that allows podcasters to give their audiences an interactive audio experience; and Podcast Hub, a content management system. The company was formerly known as Clip Interactive, LLC and changed its name to Auddia Inc. in November 2019. Auddia Inc. was founded in 2012 and is headquartered in Boulder, Colorado.

About Blackbaud

Blackbaud, Inc. provides cloud software solutions to nonprofits, foundations, education institutions, and healthcare organizations in the United States and internationally. The company offers fundraising and engagement solutions, such as Blackbaud Raiser's Edge NXT, Blackbaud CRM, Blackbaud eTapestry, Blackbaud Luminate Online, Blackbaud TeamRaiser, JustGiving, Blackbaud Fundraiser Performance Management, Blackbaud Guided Fundraising, and Blackbaud Altru; and financial management solutions comprising Blackbaud Financial Edge NXT, Blackbaud Tuition Management, and Blackbaud Financial Aid and Billing Management. It also provides grant and award management solutions, consisting of Blackbaud Grantmaking and Blackbaud Award Management; education solutions, such as Blackbaud Student Information System, Blackbaud Learning Management System, Blackbaud Enrollment Management System, and Blackbaud School Website System; social responsibility solutions, which includes YourCause GrantsConnect and YourCause CSRconnect, and EVERFI; Blackbaud Merchant Services and Blackbaud Purchase Cards payment services; and Blackbaud's Intelligence for Good solutions, as well as Data Health, Insights, and Performance solutions and services. The company sells its solutions and related services through its direct sales force. Blackbaud, Inc. was founded in 1981 and is headquartered in Charleston, South Carolina.