Creative Realities (NASDAQ:CREX) Shares Down 1.9% – Time to Sell?

Shares of Creative Realities, Inc. (NASDAQ:CREX) fell 1.9% during mid-day trading on Friday . The stock traded as low as $2.60 and last traded at $2.64. 25,523 shares were traded during mid-day trading, a decline of 11% from the average session volume of 28,838 shares. The stock had previously closed at $2.69.

Wall Street Analyst Weigh In

Several equities analysts have issued reports on CREX shares. LADENBURG THALM/SH SH boosted their price target on Creative Realities from $7.50 to $8.00 and gave the company a “buy” rating in a research note on Friday, August 14th. Alliance Global Partners reissued a “buy” rating on shares of Creative Realities in a research note on Friday, July 24th. Zacks Research raised shares of Creative Realities from a “strong sell” rating to a “hold” rating in a research note on Wednesday, August 26th. Finally, Weiss Ratings reissued a “sell (d-)” rating on shares of Creative Realities in a research report on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Hold” and a consensus price target of $8.00.

Creative Realities Price Performance

The company has a quick ratio of 0.75, a current ratio of 0.90 and a debt-to-equity ratio of 2.35. The business’s 50-day moving average is $3.00 and its two-hundred day moving average is $3.48. The company has a market capitalization of $35.72 million, a P/E ratio of -1.25 and a beta of 1.51.

Creative Realities (NASDAQ:CREX) last released its earnings results on Wednesday, August 12th. The company reported ($0.41) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.29) by ($0.12). The company had revenue of $21.51 million during the quarter, compared to analysts’ expectations of $21.73 million. Creative Realities had a negative net margin of 29.29% and a negative return on equity of 88.21%. As a group, analysts predict that Creative Realities, Inc. will post 0.31 earnings per share for the current year.

Insider Buying and Selling

In other news, CFO Tamra L. Koshewa purchased 28,571 shares of the stock in a transaction that occurred on Tuesday, June 30th. The stock was bought at an average cost of $3.50 per share, for a total transaction of $99,998.50. Following the acquisition, the chief financial officer directly owned 28,571 shares of the company’s stock, valued at $99,998.50. This represents a ∞ increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Richard C. Mills bought 200,000 shares of the business’s stock in a transaction that occurred on Tuesday, June 30th. The stock was acquired at an average cost of $3.50 per share, for a total transaction of $700,000.00. Following the completion of the purchase, the chief executive officer directly owned 952,601 shares of the company’s stock, valued at $3,334,103.50. The trade was a 26.57% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 26.77% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently made changes to their positions in CREX. AWM Investment Company Inc. bought a new stake in shares of Creative Realities during the 2nd quarter valued at $826,000. North Star Investment Management Corp. bought a new position in shares of Creative Realities during the first quarter valued at approximately $550,000. Dimensional Fund Advisors LP increased its stake in shares of Creative Realities by 13.5% during the first quarter. Dimensional Fund Advisors LP now owns 54,890 shares of the company’s stock valued at $189,000 after purchasing an additional 6,513 shares in the last quarter. Finally, BlackRock Inc. purchased a new position in shares of Creative Realities during the second quarter valued at approximately $133,000. Hedge funds and other institutional investors own 41.32% of the company’s stock.

About Creative Realities

Creative Realities, Inc (NASDAQ: CREX) provides digital marketing technology and customer-experience solutions for businesses and organizations. Its services are designed to help clients communicate with customers through digital signage, in-store media, interactive displays and other connected digital experiences.

The company offers strategy, creative development, software, hardware integration, content management, installation and ongoing support. Its solutions can include menu boards, promotional displays, interactive kiosks, self-service technology, digital merchandising and audience or media analytics.

Creative Realities serves organizations across industries such as retail, restaurants, entertainment, sports and venues, financial services, healthcare and transportation.