Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 14,602 Shares of Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 14,602 shares of Viant Technology stock in a transaction that occurred on Friday, September 18th. The shares were sold at an average price of $12.10, for a total value of $176,684.20. Following the sale, the chief financial officer directly owned 342,711 shares in the company, valued at approximately $4,146,803.10. This trade represents a 4.09% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Wednesday, September 16th, Larry Madden sold 17,042 shares of Viant Technology stock. The stock was sold at an average price of $12.52, for a total value of $213,365.84.
• On Tuesday, August 11th, Larry Madden sold 27,451 shares of Viant Technology stock. The shares were sold at an average price of $13.06, for a total value of $358,510.06.
• On Thursday, July 23rd, Larry Madden sold 2,814 shares of Viant Technology stock. The shares were sold at an average price of $10.69, for a total value of $30,081.66.
• On Wednesday, July 8th, Larry Madden sold 11,273 shares of Viant Technology stock. The shares were sold at an average price of $12.69, for a total value of $143,054.37.
• On Tuesday, July 7th, Larry Madden sold 9,149 shares of Viant Technology stock. The stock was sold at an average price of $12.86, for a total value of $117,656.14.
• On Monday, July 6th, Larry Madden sold 10,097 shares of Viant Technology stock. The stock was sold at an average price of $12.78, for a total value of $129,039.66.

Viant Technology Stock Performance

NASDAQ:DSP opened at $11.88 on Friday. The stock has a market cap of $789.66 million, a price-to-earnings ratio of 38.32 and a beta of 1.13. Viant Technology Inc. has a 1 year low of $8.11 and a 1 year high of $14.80. The business has a fifty day moving average of $12.42 and a 200-day moving average of $11.73.

Institutional Trading of Viant Technology

A number of hedge funds and other institutional investors have recently made changes to their positions in DSP. Punch & Associates Investment Management Inc. lifted its stake in Viant Technology by 16.4% during the first quarter. Punch & Associates Investment Management Inc. now owns 1,347,163 shares of the company’s stock valued at $15,088,000 after purchasing an additional 190,248 shares during the last quarter. Royce & Associates LP grew its position in Viant Technology by 72.3% in the fourth quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock worth $10,981,000 after buying an additional 382,664 shares during the last quarter. Globeflex Capital L P acquired a new position in Viant Technology in the second quarter worth approximately $1,316,000. Norwood Investment Partners LP bought a new position in shares of Viant Technology in the fourth quarter valued at $1,186,000. Finally, Nano Cap New Millennium Growth Fund L P bought a new position in shares of Viant Technology in the fourth quarter valued at $873,000. 11.38% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

Several research firms have commented on DSP. Wall Street Zen raised shares of Viant Technology from a “hold” rating to a “buy” rating in a research note on Saturday. DA Davidson upped their price target on shares of Viant Technology from $16.50 to $17.50 and gave the stock a “buy” rating in a research note on Tuesday, August 11th. Rosenblatt Securities increased their price objective on shares of Viant Technology from $20.00 to $24.00 and gave the company a “buy” rating in a report on Tuesday, August 11th. Citigroup reiterated a “market outperform” rating on shares of Viant Technology in a report on Tuesday, August 11th. Finally, UBS Group raised their price objective on shares of Viant Technology from $17.00 to $19.00 and gave the company a “buy” rating in a research note on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, six have issued a Buy rating and one has issued a Hold rating to the stock. Based on data from MarketBeat, Viant Technology has a consensus rating of “Buy” and a consensus price target of $18.33.

More Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Viant Technology and a selling stockholder abandoned the planned sale of 8.5 million shares, citing market conditions and volatility. Avoiding the offering limits potential equity dilution and reduces the risk of additional shares entering the market. Viant Technology cancels planned stock offering citing market conditions
• Positive Sentiment: The withdrawal reverses concerns triggered earlier in the week when Viant reported the launch of the share offering, which had contributed to weakness in the stock. Viant withdraws planned equity offering amid market volatility
• Neutral Sentiment: CFO Larry Madden disclosed two sales totaling 31,644 shares at average prices of $12.10 and $12.52. Both transactions were executed under a pre-arranged Rule 10b5-1 plan, reducing their usefulness as a signal of management’s current outlook. He retained 342,711 shares after the transactions. Viant Technology CFO Form 4 filing

About Viant Technology

Viant Technology Inc is an advertising technology company that provides a demand-side platform (DSP) for planning, buying and measuring digital advertising campaigns. Its platform enables advertisers and agencies to purchase programmatic advertising across channels, including connected television, mobile, desktop, audio and other digital media.

The company’s platform, Adelphic, is designed to support omnichannel campaign management, audience targeting, media planning, identity resolution and performance measurement.