Salesforce (CRM) – Research Analysts’ Recent Ratings Updates

Salesforce (NYSE: CRM) has recently received a number of price target changes and ratings updates:

• 9/21/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 9/18/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup Inc..
• 9/18/2026 – Salesforce had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 9/18/2026 – Salesforce had its “equal weight” rating reaffirmed by Stephens. They now have a $289.00 price target on the stock.
• 9/18/2026 – Salesforce had its price target raised by Wells Fargo & Company from $230.00 to $250.00. They now have an “equal weight” rating on the stock.
• 9/17/2026 – Salesforce was given a new $225.00 price target by DA Davidson.
• 9/17/2026 – Salesforce had its price target raised by Guggenheim from $270.00 to $300.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Salesforce had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 9/17/2026 – Salesforce had its “buy” rating reaffirmed by TD Cowen.
• 9/17/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC.
• 9/17/2026 – Salesforce had its price target raised by Citigroup Inc. from $233.00 to $263.00. They now have a “neutral” rating on the stock.
• 9/17/2026 – Salesforce had its price target raised by Freedom Broker from $230.00 to $295.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Salesforce had its price target raised by Stifel Nicolaus from $275.00 to $300.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Salesforce had its “sector perform” rating reaffirmed by Royal Bank Of Canada. They now have a $250.00 price target on the stock.
• 9/17/2026 – Salesforce had its price target raised by BMO Capital Markets from $250.00 to $285.00. They now have an “outperform” rating on the stock.
• 9/17/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $300.00 price target on the stock.
• 9/17/2026 – Salesforce had its price target raised by Canaccord Genuity Group Inc. from $270.00 to $300.00. They now have a “buy” rating on the stock.
• 9/16/2026 – Salesforce had its price target raised by Mizuho from $265.00 to $280.00. They now have an “outperform” rating on the stock.
• 9/11/2026 – Salesforce had its “buy” rating reaffirmed by Stifel Nicolaus. They now have a $275.00 price target on the stock.
• 9/11/2026 – Salesforce had its “buy” rating reaffirmed by UBS Group AG.
• 9/11/2026 – Salesforce was given a new $240.00 price target by UBS Group AG.
• 9/2/2026 – Salesforce was given a new $315.00 price target by Morgan Stanley.
• 9/2/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $400.00 price target on the stock.
• 9/2/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $300.00 price target on the stock.
• 9/2/2026 – Salesforce had its price target raised by Cantor Fitzgerald from $250.00 to $300.00. They now have an “overweight” rating on the stock.
• 8/31/2026 – Salesforce had its price target raised by Argus from $290.00 to $300.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Royal Bank Of Canada from $210.00 to $250.00. They now have a “sector perform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by TD Cowen from $240.00 to $280.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft.
• 8/27/2026 – Salesforce had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 8/27/2026 – Salesforce had its “outperform” rating reaffirmed by Evercore Inc.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc..
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Guggenheim. They now have a $228.00 price target on the stock.
• 8/27/2026 – Salesforce had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $275.00 price target on the stock, up from $250.00.
• 8/27/2026 – Salesforce had its price target raised by Barclays PLC from $236.00 to $276.00. They now have an “overweight” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Jefferies Financial Group Inc. from $250.00 to $300.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by DA Davidson from $175.00 to $200.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Salesforce had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 8/27/2026 – Salesforce was upgraded by Wolfe Research from “hold” to “strong-buy”.
• 8/27/2026 – Salesforce had its price target raised by Citigroup Inc. from $204.00 to $233.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by JPMorgan Chase & Co. from $250.00 to $265.00. They now have an “overweight” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Mizuho from $250.00 to $265.00. They now have an “outperform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Sanford C. Bernstein from $173.00 to $195.00. They now have an “underperform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by UBS Group AG from $210.00 to $240.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by BMO Capital Markets from $230.00 to $260.00. They now have an “outperform” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Wells Fargo & Company from $205.00 to $230.00. They now have an “equal weight” rating on the stock.
• 8/27/2026 – Salesforce had its price target raised by Morgan Stanley from $185.00 to $235.00. They now have an “equal weight” rating on the stock.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Truist Financial Corporation. They now have a $300.00 price target on the stock, up from $280.00.
• 8/27/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $400.00 price target on the stock.
• 8/27/2026 – Salesforce had its price target raised by Monness Crespi & Hardt from $222.00 to $266.00. They now have a “buy” rating on the stock.
• 8/27/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $250.00 price target on the stock.
• 8/25/2026 – Salesforce was given a new $315.00 price target by Deutsche Bank Aktiengesellschaft.
• 8/25/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/25/2026 – Salesforce had its “buy” rating reaffirmed by Canaccord Genuity Group Inc.. They now have a $225.00 price target on the stock.
• 8/25/2026 – Salesforce had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 8/24/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $255.00 price target on the stock.
• 8/20/2026 – Salesforce had its price target raised by BMO Capital Markets from $230.00 to $260.00. They now have an “outperform” rating on the stock.
• 8/20/2026 – Salesforce had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 8/20/2026 – Salesforce had its “buy” rating reaffirmed by Guggenheim. They now have a $228.00 price target on the stock.
• 8/20/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $250.00 price target on the stock.
• 8/18/2026 – Salesforce had its price target raised by Citigroup Inc. from $187.00 to $204.00. They now have a “neutral” rating on the stock.
• 8/13/2026 – Salesforce is now covered by JPMorgan Chase & Co.. They set an “overweight” rating and a $250.00 price target on the stock.
• 8/13/2026 – Salesforce had its price target raised by Monness Crespi & Hardt from $200.00 to $222.00. They now have a “buy” rating on the stock.
• 8/12/2026 – Salesforce was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 8/12/2026 – Salesforce had its price target raised by UBS Group AG from $185.00 to $210.00. They now have a “neutral” rating on the stock.
• 8/12/2026 – Salesforce had its price target raised by Wells Fargo & Company from $200.00 to $205.00. They now have an “equal weight” rating on the stock.
• 8/11/2026 – Salesforce had its “buy” rating reaffirmed by UBS Group AG.
• 8/5/2026 – Salesforce was upgraded by Erste Group Bank AG from “hold” to “buy”.
• 8/1/2026 – Salesforce was downgraded by Wall Street Zen from “buy” to “hold”.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 8th. Investors of record on Thursday, September 17th will be issued a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, September 17th. This represents a $1.76 annualized dividend and a dividend yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is currently 16.04%.

Insider Buying and Selling at Salesforce

In related news, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at $1,416,936.57. This trade represents a 45.29% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director David Blair Kirk acquired 4,176 shares of the business’s stock in a transaction on Friday, September 18th. The shares were purchased at an average price of $239.33 per share, with a total value of $999,442.08. Following the transaction, the director owned 18,748 shares in the company, valued at $4,486,958.84. The trade was a 28.66% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 3.50% of the stock is owned by company insiders.

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.