Super Hi International (NASDAQ:HDL – Get Free Report) and Tuniu (NASDAQ:TOUR – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, risk and valuation.
Volatility & Risk
Super Hi International has a beta of -0.14, suggesting that its stock price is 114% less volatile than the S&P 500. Comparatively, Tuniu has a beta of 0.44, suggesting that its stock price is 56% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and price targets for Super Hi International and Tuniu, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Super Hi International | 1 | 1 | 0 | 0 | 1.50 |
| Tuniu | 1 | 0 | 0 | 0 | 1.00 |
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Super Hi International | 1.16% | 2.61% | 1.39% |
| Tuniu | 3.73% | 3.17% | 1.90% |
Earnings and Valuation
This table compares Super Hi International and Tuniu”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Super Hi International | $840.76 million | 0.91 | $36.43 million | $0.27 | 43.37 |
| Tuniu | $82.65 million | 0.66 | $4.45 million | $0.32 | 15.69 |
Super Hi International has higher revenue and earnings than Tuniu. Tuniu is trading at a lower price-to-earnings ratio than Super Hi International, indicating that it is currently the more affordable of the two stocks.
About Super Hi International
Super Hi International Holding Ltd., an investment holding company, operates Haidilao branded Chinese cuisine restaurants in Asia, North America, and internationally. The company is involved in the food delivery business. It also engages in sale of hot pot condiment products and food ingredients. The company was incorporated in 2022 and is based in Singapore.
About Tuniu
Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.
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