Reformation (NYSE:REF) Hits New 1-Year Low – Should You Sell?

Reformation Inc. (NYSE:REF) shares reached a new 52-week low during trading on Wednesday. The company traded as low as $12.12 and last traded at $12.12, with a volume of 26569 shares trading hands. The stock had previously closed at $12.27.

Analysts Set New Price Targets

REF has been the subject of several research analyst reports. Wall Street Zen raised Reformation to a “hold” rating in a research note on Saturday, August 8th. Guggenheim reiterated a “buy” rating and set a $20.00 price objective on shares of Reformation in a research report on Friday, September 11th. Citigroup began coverage on Reformation in a report on Monday, August 24th. They set a “buy” rating and a $20.00 price objective on the stock. William Blair started coverage on Reformation in a research report on Monday, August 24th. They issued an “outperform” rating for the company. Finally, Robert W. Baird started coverage on Reformation in a research note on Monday, August 24th. They issued an “outperform” rating and a $19.00 target price for the company. Eight analysts have rated the stock with a Buy rating and two have given a Hold rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $19.25.

Reformation Stock Up 2.3%

The firm’s 50 day moving average price is $14.53.

Reformation (NYSE:REF) last posted its quarterly earnings results on Thursday, September 10th. The company reported $0.23 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.20 by $0.03. The company had revenue of $155.23 million for the quarter, compared to the consensus estimate of $154.61 million. The business’s revenue for the quarter was up 24.1% on a year-over-year basis. On average, equities analysts anticipate that Reformation Inc. will post 0.16 earnings per share for the current year.

Insider Buying and Selling at Reformation

In related news, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the transaction, the director directly owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. The trade was a 9.31% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, major shareholder Scsp Refo sold 2,987,199 shares of the company’s stock in a transaction on Friday, July 31st. The shares were sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the sale, the insider owned 29,091,749 shares of the company’s stock, valued at $405,829,898.55. This represents a 9.31% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 4,401,122 shares of company stock worth $61,395,652.

About Reformation

Reformation, Inc is a fashion company that designs and sells women’s clothing, footwear and accessories under the Reformation brand. Its product range includes dresses, tops, denim, knitwear, outerwear, swimwear, bridal apparel and related accessories, with collections marketed around contemporary style and more sustainable production practices.

The company sells its products through its e-commerce platform and a network of retail stores, serving customers in the United States and select international markets.