Head-To-Head Comparison: Genius Sports (NYSE:GENI) vs. Cracker Barrel Old Country Store (NASDAQ:CBRL)

Genius Sports (NYSE:GENI) and Cracker Barrel Old Country Store (NASDAQ:CBRL) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, dividends, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Genius Sports and Cracker Barrel Old Country Store, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genius Sports	2	2	15	1	2.75
Cracker Barrel Old Country Store	3	4	3	2	2.33

Genius Sports currently has a consensus price target of $11.25, suggesting a potential upside of 95.82%. Cracker Barrel Old Country Store has a consensus price target of $50.86, suggesting a potential downside of 3.35%. Given Genius Sports’ stronger consensus rating and higher possible upside, equities analysts plainly believe Genius Sports is more favorable than Cracker Barrel Old Country Store.

Risk and Volatility

Genius Sports has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500. Comparatively, Cracker Barrel Old Country Store has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500.

Institutional and Insider Ownership

81.9% of Genius Sports shares are owned by institutional investors. Comparatively, 96.0% of Cracker Barrel Old Country Store shares are owned by institutional investors. 16.6% of Genius Sports shares are owned by company insiders. Comparatively, 1.4% of Cracker Barrel Old Country Store shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Genius Sports and Cracker Barrel Old Country Store’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Genius Sports	-22.99%	-23.83%	-12.68%
Cracker Barrel Old Country Store	0.95%	4.01%	0.86%

Valuation and Earnings

This table compares Genius Sports and Cracker Barrel Old Country Store”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genius Sports	$669.49 million	2.11	-$111.58 million	($0.68)	-8.45
Cracker Barrel Old Country Store	$3.32 billion	0.35	$31.67 million	$1.40	37.59

Cracker Barrel Old Country Store has higher revenue and earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.

Summary

Cracker Barrel Old Country Store beats Genius Sports on 9 of the 15 factors compared between the two stocks.

About Genius Sports

Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.

About Cracker Barrel Old Country Store

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner daily, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. The company was incorporated in 1969 and is headquartered in Lebanon, Tennessee.