Reviewing Aisin Seiki (OTCMKTS:ASEKY) & Holley (NYSE:HLLY)

Holley (NYSE:HLLY) and Aisin Seiki (OTCMKTS:ASEKY) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, analyst recommendations, profitability, risk and earnings.

Valuation and Earnings

This table compares Holley and Aisin Seiki”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Holley	$613.51 million	0.46	$19.17 million	$0.08	29.31
Aisin Seiki	$34.00 billion	0.30	$1.13 billion	$1.45	9.57

Aisin Seiki has higher revenue and earnings than Holley. Aisin Seiki is trading at a lower price-to-earnings ratio than Holley, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and target prices for Holley and Aisin Seiki, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Holley	1	2	3	1	2.57
Aisin Seiki	1	0	0	1	2.50

Holley presently has a consensus target price of $4.90, suggesting a potential upside of 108.96%. Given Holley’s stronger consensus rating and higher possible upside, research analysts clearly believe Holley is more favorable than Aisin Seiki.

Insider and Institutional Ownership

39.7% of Holley shares are held by institutional investors. 4.9% of Holley shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Risk and Volatility

Holley has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Comparatively, Aisin Seiki has a beta of 0.55, meaning that its stock price is 45% less volatile than the S&P 500.

Profitability

This table compares Holley and Aisin Seiki’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Holley	1.68%	8.41%	3.23%
Aisin Seiki	3.14%	6.73%	3.68%

Summary

Holley beats Aisin Seiki on 9 of the 14 factors compared between the two stocks.

About Holley

Holley Inc. operates as designer, manufacturer, and marketer of automotive aftermarket products for car and truck enthusiasts in the United States, Canada, Europe, and China. Its products span various automotive platforms and sells across multiple channels. The company's performance automotive products include carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, automotive performance plumbing products; and exhaust products, as well as shifters, converters, transmission kits, transmissions, tuners, and automotive software. It also offers brakes and brake systems, vehicle restoration parts, helmets, head and neck restraints, seat belts, fire suits, and electronic control and monitoring systems. The company sells its products under the Holley, Holley EFI, MSD, Simpson, Powerteq, Accel, and Flowmaster through DTC, E-tailer, warehouse distributor, traditional retailer, and jobber/ installer channels. Holley Inc. was founded in 1903 and is headquartered in Bowling Green, Kentucky.

About Aisin Seiki

Aisin Corporation manufactures and sells automotive parts, and energy and lifestyle related products. It provides powertrain products comprising 1 motor hybrid transmission and eaxle products; chassis and vehicle safety systems, such as automated parking systems and electronically controlled brake systems; power sliding door systems and sunroof products; connected and sharing solutions; and repair and maintenance products. The company also offers energy solutions comprising ENE·FARM, a system that generates electricity by extracting hydrogen from gas; gas heat pump air conditioners; warm water shower toilet seats; and peltier modules that are thermoelectric conversion devices, which function as heat pumps by sending direct current. In addition, it provides ILY-Ai, a multifunctional personal shopping mobility product for various user needs; fiber laser; and audio equipment. Aisin Corporation was founded in 1943 and is headquartered in Kariya, Japan.