Harley-Davidson (HOG) – Investment Analysts’ Recent Ratings Changes

Harley-Davidson (NYSE: HOG) has recently received a number of price target changes and ratings updates:

• 10/8/2026 – Harley-Davidson was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 10/5/2026 – Harley-Davidson was upgraded by Citigroup Inc. from “neutral” to “buy”. They now have a $33.00 price target on the stock, up from $31.00.
• 10/5/2026 – Harley-Davidson was upgraded by Evercore Inc from “underperform” to “outperform”. They now have a $33.00 price target on the stock.
• 9/27/2026 – Harley-Davidson was downgraded by Wall Street Zen from “hold” to “sell”.
• 9/19/2026 – Harley-Davidson was upgraded by Wall Street Zen from “sell” to “hold”.
• 9/8/2026 – Harley-Davidson had its price target raised by Citigroup Inc. from $27.00 to $31.00. They now have a “neutral” rating on the stock.
• 9/2/2026 – Harley-Davidson had its price target raised by UBS Group AG from $26.00 to $28.00. They now have a “neutral” rating on the stock.
• 8/17/2026 – Harley-Davidson was given a new $33.00 price target by Griffin Securities.
• 8/17/2026 – Harley-Davidson had its price target raised by DA Davidson from $30.00 to $33.00. They now have a “buy” rating on the stock.
• 8/11/2026 – Harley-Davidson was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.

Harley-Davidson Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, September 29th. Investors of record on Tuesday, September 15th were issued a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a yield of 2.8%. The ex-dividend date of this dividend was Tuesday, September 15th. Harley-Davidson’s payout ratio is presently 46.01%.

Insider Buying and Selling at Harley-Davidson

In other Harley-Davidson news, CAO Gayle Littleton acquired 7,500 shares of Harley-Davidson stock in a transaction dated Tuesday, August 11th. The stock was bought at an average price of $26.38 per share, for a total transaction of $197,850.00. Following the transaction, the chief accounting officer owned 7,500 shares in the company, valued at approximately $197,850. This trade represents a ∞ increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Daniel J. Nova acquired 40,000 shares of the stock in a transaction dated Friday, July 31st. The stock was acquired at an average cost of $24.57 per share, for a total transaction of $982,800.00. Following the purchase, the director directly owned 47,605 shares in the company, valued at approximately $1,169,654.85. The trade was a 525.97% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last ninety days, insiders have bought 57,500 shares of company stock valued at $1,439,550 and have sold 4,667 shares valued at $119,423. 0.97% of the stock is owned by corporate insiders.

Harley-Davidson, Inc is a motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, the company designs, manufactures and sells heavyweight motorcycles known for their cruiser, touring and adventure-touring models, as well as related parts, accessories, apparel and merchandise.

The company markets its products under the Harley-Davidson brand through a network of independent dealers and company-operated retail locations. Its offerings serve customers in the United States and international markets across Europe, Asia-Pacific, Canada and other regions.

Harley-Davidson also provides motorcycle financing and insurance-related services through Harley-Davidson Financial Services.