1,615 Alphabet Inc. $GOOG Shares Acquired by Turtle Creek Wealth Advisors LLC

Turtle Creek Wealth Advisors LLC increased its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 2.3% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 73,319 shares of the information services provider’s stock after buying an additional 1,615 shares during the quarter. Alphabet accounts for approximately 1.3% of Turtle Creek Wealth Advisors LLC’s holdings, making the stock its 19th largest holding. Turtle Creek Wealth Advisors LLC’s holdings in Alphabet were worth $24,983,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in GOOG. Purus Wealth Management LLC increased its position in shares of Alphabet by 11.0% during the third quarter. Purus Wealth Management LLC now owns 2,019 shares of the information services provider’s stock worth $688,000 after acquiring an additional 200 shares in the last quarter. Kellett Wealth Advisors LLC raised its holdings in shares of Alphabet by 3.4% during the third quarter. Kellett Wealth Advisors LLC now owns 3,020 shares of the information services provider’s stock worth $1,029,000 after acquiring an additional 100 shares during the period. HBW Advisory Services LLC raised its holdings in shares of Alphabet by 45.4% during the third quarter. HBW Advisory Services LLC now owns 22,249 shares of the information services provider’s stock worth $7,581,000 after acquiring an additional 6,949 shares during the period. B.A. Schrock Wealth Management Inc. bought a new stake in Alphabet in the 3rd quarter valued at $278,000. Finally, Nolet Wealth Management LLC lifted its position in Alphabet by 2.4% in the 3rd quarter. Nolet Wealth Management LLC now owns 4,684 shares of the information services provider’s stock valued at $1,596,000 after acquiring an additional 109 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

A number of equities analysts recently weighed in on GOOG shares. HSBC set a $515.00 target price on shares of Alphabet in a research note on Friday, August 14th. DA Davidson lowered their target price on Alphabet from $375.00 to $350.00 and set a “neutral” rating for the company in a report on Thursday, July 23rd. KeyCorp reissued an “overweight” rating and issued a $435.00 price target on shares of Alphabet in a research note on Thursday, October 1st. Weiss Ratings reissued a “buy (b)” rating on shares of Alphabet in a research note on Friday, July 17th. Finally, Zacks Research lowered Alphabet from a “strong-buy” rating to a “hold” rating in a report on Wednesday, August 5th. Six analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Buy” and a consensus target price of $422.10.

Alphabet Stock Up 0.4%

Shares of GOOG stock opened at $344.91 on Friday. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a 1 year low of $244.67 and a 1 year high of $404.47. The firm’s fifty day moving average price is $341.41 and its two-hundred day moving average price is $348.88. The firm has a market capitalization of $4.22 trillion, a P/E ratio of 17.32, a PEG ratio of 1.00 and a beta of 1.19.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. The company had revenue of $119.80 billion during the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company’s quarterly revenue was up 24.2% on a year-over-year basis. During the same period in the prior year, the business posted $2.31 EPS. On average, equities analysts predict that Alphabet Inc. will post 20.54 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, September 14th. Investors of record on Monday, September 7th were issued a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a yield of 0.3%. The ex-dividend date was Friday, September 4th. Alphabet’s dividend payout ratio is presently 4.42%.

Insider Buying and Selling

In other Alphabet news, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the transaction, the chief accounting officer directly owned 27,386 shares in the company, valued at $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Frances Arnold sold 83 shares of the business’s stock in a transaction that occurred on Wednesday, September 30th. The stock was sold at an average price of $340.45, for a total value of $28,257.35. Following the transaction, the director directly owned 19,076 shares in the company, valued at $6,494,424.20. This trade represents a 0.43% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 420,865 shares of company stock worth $8,293,477. Corporate insiders own 12.99% of the company’s stock.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: JPMorgan raised its price target to $425 from $420 and maintained an Overweight rating. The firm cited sustained Google Cloud growth and Alphabet’s ability to remain competitive in artificial intelligence. Alphabet Stocks Rise as JPMorgan Lifts Target on Cloud Growth
• Positive Sentiment: Alphabet continues to generate positive AI momentum. Gemini 4 Argon reportedly scored highly on accounting and enterprise benchmarks, while Google demonstrated a quantum-computing technique that could reduce errors significantly. These developments support the company’s positioning against OpenAI, Anthropic and other rivals. Gemini 4 Argon Accounting Benchmark
• Positive Sentiment: New commercial initiatives—including Google’s Universal Cart shopping tool, a multiyear AI partnership with CNN and potential YouTube audiobook offerings—could broaden monetization across Search, Gemini and YouTube. Google Universal Cart Launch
• Neutral Sentiment: Investors are looking ahead to Alphabet’s upcoming earnings, with analysts generally bullish on AI and cloud growth. However, the company’s substantial data-center and AI infrastructure spending raises questions about near-term free cash flow and returns on capital. Alphabet Q3 Preview
• Negative Sentiment: Multiple law firms are promoting a securities class action alleging that Alphabet failed to disclose disappointing Gemini training results. The repeated notices and December lead-plaintiff deadline create a reputational and potential litigation overhang, although they do not represent new operating results. Alphabet Securities Fraud Lawsuit
• Negative Sentiment: Google warned that suspected China-linked hackers may exploit a vulnerability in BeyondTrust software, adding cybersecurity and trust concerns. Separately, renewed fears over stretched AI valuations and competition for digital advertising could limit further gains. Google Warns of BeyondTrust Exploitation Risk

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.