GreenTree Hospitality Group (NYSE:GHG – Get Free Report) and Genius Sports (NYSE:GENI – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.
Volatility and Risk
GreenTree Hospitality Group has a beta of 0.63, suggesting that its share price is 37% less volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.91, suggesting that its share price is 91% more volatile than the S&P 500.
Insider and Institutional Ownership
8.1% of GreenTree Hospitality Group shares are owned by institutional investors. Comparatively, 81.9% of Genius Sports shares are owned by institutional investors. 88.7% of GreenTree Hospitality Group shares are owned by company insiders. Comparatively, 16.6% of Genius Sports shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares GreenTree Hospitality Group and Genius Sports’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GreenTree Hospitality Group | 4.14% | 2.49% | 0.84% |
| Genius Sports | -22.99% | -23.83% | -12.68% |
Earnings & Valuation
This table compares GreenTree Hospitality Group and Genius Sports”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GreenTree Hospitality Group | $156.92 million | 0.61 | $23.85 million | $0.05 | 18.91 |
| Genius Sports | $669.49 million | 2.34 | -$111.58 million | ($0.68) | -9.33 |
GreenTree Hospitality Group has higher earnings, but lower revenue than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than GreenTree Hospitality Group, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current recommendations and price targets for GreenTree Hospitality Group and Genius Sports, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GreenTree Hospitality Group | 1 | 0 | 0 | 0 | 1.00 |
| Genius Sports | 1 | 3 | 15 | 1 | 2.80 |
Genius Sports has a consensus price target of $11.25, indicating a potential upside of 77.25%. Given Genius Sports’ stronger consensus rating and higher probable upside, analysts clearly believe Genius Sports is more favorable than GreenTree Hospitality Group.
Summary
Genius Sports beats GreenTree Hospitality Group on 8 of the 15 factors compared between the two stocks.
About GreenTree Hospitality Group
GreenTree Hospitality Group Ltd., through its subsidiaries, develops leased-and-operated, and franchised-and-managed hotels under the GreenTree Inns brand in the People's Republic of China. It also engages in investment holding activities; and provision of information technology services. The company was founded in 2004 and is headquartered in Shanghai, the People's Republic of China.
About Genius Sports
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.
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