DICK’S Sporting Goods (NYSE:DKS – Get Free Report) and Duluth (NASDAQ:DLTH – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, valuation, profitability and dividends.
Analyst Ratings
This is a summary of recent recommendations and price targets for DICK’S Sporting Goods and Duluth, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| DICK’S Sporting Goods | 3 | 9 | 11 | 0 | 2.35 |
| Duluth | 0 | 3 | 0 | 0 | 2.00 |
DICK’S Sporting Goods presently has a consensus target price of $166.85, indicating a potential upside of 16.01%. Duluth has a consensus target price of $5.00, indicating a potential upside of 25.31%. Given Duluth’s higher possible upside, analysts clearly believe Duluth is more favorable than DICK’S Sporting Goods.
Risk & Volatility
DICK’S Sporting Goods has a beta of 1.09, suggesting that its stock price is 9% more volatile than the S&P 500. Comparatively, Duluth has a beta of 1.35, suggesting that its stock price is 35% more volatile than the S&P 500.
Profitability
This table compares DICK’S Sporting Goods and Duluth’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| DICK’S Sporting Goods | 3.97% | 19.21% | 6.07% |
| Duluth | 1.07% | -3.03% | -1.21% |
Insider and Institutional Ownership
89.8% of DICK’S Sporting Goods shares are held by institutional investors. Comparatively, 24.4% of Duluth shares are held by institutional investors. 28.9% of DICK’S Sporting Goods shares are held by company insiders. Comparatively, 40.4% of Duluth shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Valuation and Earnings
This table compares DICK’S Sporting Goods and Duluth”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| DICK’S Sporting Goods | $17.22 billion | 0.74 | $849.24 million | $9.31 | 15.45 |
| Duluth | $565.18 million | 0.27 | -$16.39 million | $0.14 | 28.50 |
DICK’S Sporting Goods has higher revenue and earnings than Duluth. DICK’S Sporting Goods is trading at a lower price-to-earnings ratio than Duluth, indicating that it is currently the more affordable of the two stocks.
Summary
DICK’S Sporting Goods beats Duluth on 10 of the 13 factors compared between the two stocks.
About DICK’S Sporting Goods
DICK’s Sporting Goods, Inc. engages in the retailing of an extensive assortment of authentic sports equipment, apparel, footwear, and accessories. It also offers its products both online and through mobile applications. The company was founded by Richard T. Stack in 1948 and is headquartered in Coraopolis, PA.
About Duluth
Duluth Holdings Inc. sells casual wear, workwear, and accessories for men and women under the Duluth Trading brand in the United States. It provides shirts, pants, underwear, tanks, outerwear, footwear, accessories, and hard goods. The company offers its products under various trademarks, trade names, and service marks, including Alaskan Hardgear, Armachillo, Ballroom, Bucket Master, Cab Commander, Crouch Gusset, Dry on the Fly, Duluth Trading Co, Duluthflex, Fire Hose, Longtail T, No-Yank, No Polo Shirt, Wild Boar Mocs, and Buck Naked. Duluth Holdings Inc. markets its products through its Website, catalogs, and retail stores. As of May 17, 2018, it operated 36 retail stores. The company was formerly known as GEMPLER'S, Inc. Duluth Holdings Inc. was founded in 1989 and is headquartered in Belleville, Wisconsin.
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