Insider Selling: MediaAlpha (NYSE:MAX) Director Sells $82,839.47 in Stock

Posted by Stacy Sanders on Oct 21st, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 7,273 shares of MediaAlpha stock in a transaction dated Monday, October 19th. The stock was sold at an average price of $11.39, for a total transaction of $82,839.47. Following the sale, the director owned 827,276 shares of the company’s stock, valued at approximately $9,422,673.64. This trade represents a 0.87% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total transaction of $84,584.99.
On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $22,562.20.
On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.39, for a total value of $22,096.60.
On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.37, for a total value of $69,136.79.
On Wednesday, October 14th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.41, for a total transaction of $11,107.47.
On Monday, October 12th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.15, for a total transaction of $67,670.05.
On Monday, October 12th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.14, for a total value of $10,819.38.
On Monday, September 21st, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.53, for a total value of $70,203.51.
On Monday, September 21st, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.54, for a total transaction of $11,246.18.
On Tuesday, September 15th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.49, for a total transaction of $83,566.77.

MediaAlpha Trading Down 2.3%

NYSE:MAX traded down $0.28 during trading hours on Wednesday, hitting $11.52. 558,510 shares of the stock traded hands, compared to its average volume of 1,006,981. The firm has a 50 day moving average price of $11.32 and a 200 day moving average price of $10.98. The firm has a market cap of $705.41 million, a price-to-earnings ratio of 7.11 and a beta of 1.14. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $14.70.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.65 earnings per share for the quarter, beating the consensus estimate of $0.23 by $0.42. The firm had revenue of $316.88 million for the quarter, compared to analyst estimates of $300.87 million. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%. Research analysts predict that MediaAlpha, Inc. will post 1.40 EPS for the current year.

Institutional Trading of MediaAlpha

Several hedge funds and other institutional investors have recently bought and sold shares of MAX. Triad Investment Management raised its stake in shares of MediaAlpha by 10.4% in the 2nd quarter. Triad Investment Management now owns 368,731 shares of the company’s stock valued at $4,635,000 after buying an additional 34,867 shares in the last quarter. Squarepoint Ops LLC lifted its stake in MediaAlpha by 8.7% during the second quarter. Squarepoint Ops LLC now owns 234,255 shares of the company’s stock worth $2,945,000 after purchasing an additional 18,714 shares during the period. Corient Private Wealth LP grew its stake in MediaAlpha by 50.7% during the second quarter. Corient Private Wealth LP now owns 23,451 shares of the company’s stock worth $295,000 after buying an additional 7,892 shares during the last quarter. AXQ Capital LP bought a new stake in MediaAlpha during the 2nd quarter worth approximately $316,000. Finally, Globeflex Capital L P acquired a new stake in shares of MediaAlpha in the second quarter valued at $702,000. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

MAX has been the subject of several research reports. The Goldman Sachs Group decreased their price target on shares of MediaAlpha from $14.00 to $10.50 and set a “neutral” rating for the company in a report on Wednesday, October 14th. Keefe, Bruyette & Woods upped their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a research note on Wednesday, July 8th. JPMorgan Chase & Co. started coverage on shares of MediaAlpha in a research report on Monday, August 24th. They issued a “neutral” rating and a $15.00 target price for the company. Canaccord Genuity Group lifted their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the company a “buy” rating in a research note on Thursday, July 30th. Finally, Zacks Research raised shares of MediaAlpha from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, September 22nd. Two investment analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating and four have issued a Hold rating to the company. According to MarketBeat, MediaAlpha presently has a consensus rating of “Moderate Buy” and an average price target of $13.79.

Check Out Our Latest Analysis on MAX

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc (NYSE: MAX) operates a technology platform designed to help insurance companies and distributors acquire customers through digital channels. Its platform connects consumers who are shopping for insurance with providers and other distribution partners, using data, analytics and automated transactions to facilitate customer acquisition.

The company’s services primarily support insurance shopping and marketing across categories such as auto, home, health and life insurance.