eBay Inc. $EBAY Stock Sold by Vest Financial LLC

Vest Financial LLC lessened its position in shares of eBay Inc. (NASDAQ:EBAY) by 45.2% during the 3rd quarter, Holdings Channel reports. The firm owned 174,232 shares of the e-commerce company’s stock after selling 143,642 shares during the quarter. Vest Financial LLC’s holdings in eBay were worth $18,477,000 as of its most recent filing with the SEC.

Several other large investors have also added to or reduced their stakes in the company. Crossmark Global Holdings Inc. boosted its position in eBay by 119.3% in the third quarter. Crossmark Global Holdings Inc. now owns 112,666 shares of the e-commerce company’s stock valued at $11,948,000 after buying an additional 61,297 shares during the last quarter. Strengthening Families & Communities LLC increased its holdings in eBay by 3.1% in the 3rd quarter. Strengthening Families & Communities LLC now owns 16,085 shares of the e-commerce company’s stock worth $1,706,000 after buying an additional 480 shares during the period. Sowell Financial Services LLC increased its holdings in eBay by 3.8% in the 3rd quarter. Sowell Financial Services LLC now owns 22,144 shares of the e-commerce company’s stock worth $2,348,000 after buying an additional 807 shares during the period. Axecap Investments LLC raised its position in eBay by 17.3% during the 3rd quarter. Axecap Investments LLC now owns 14,854 shares of the e-commerce company’s stock worth $1,575,000 after buying an additional 2,190 shares during the last quarter. Finally, Harfst & Associates Inc. raised its position in eBay by 1.8% during the 3rd quarter. Harfst & Associates Inc. now owns 24,915 shares of the e-commerce company’s stock worth $2,642,000 after buying an additional 435 shares during the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.

eBay Stock Down 0.7%

EBAY stock opened at $122.04 on Friday. The firm has a market cap of $54.31 billion, a PE ratio of 25.27, a P/E/G ratio of 3.24 and a beta of 1.33. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02. The firm’s fifty day moving average is $108.79 and its 200 day moving average is $108.89. eBay Inc. has a one year low of $78.03 and a one year high of $124.59.

eBay (NASDAQ:EBAY) last released its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. The company had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.01 billion. eBay had a net margin of 18.50% and a return on equity of 47.88%. The firm’s revenue for the quarter was up 14.8% on a year-over-year basis. During the same quarter in the previous year, the company earned $1.37 earnings per share. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts forecast that eBay Inc. will post 4.89 EPS for the current year.

eBay Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Friday, September 11th. Stockholders of record on Friday, August 28th were given a dividend of $0.31 per share. The ex-dividend date was Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.0%. eBay’s dividend payout ratio (DPR) is 25.67%.

Wall Street Analysts Forecast Growth

Several analysts have commented on the stock. BMO Capital Markets set a $145.00 price objective on shares of eBay in a research note on Thursday, August 6th. Rosenblatt Securities began coverage on shares of eBay in a report on Thursday, August 20th. They issued a “buy” rating and a $120.00 price objective on the stock. Morgan Stanley increased their price objective on shares of eBay from $127.00 to $132.00 and gave the stock an “overweight” rating in a research note on Monday, October 12th. Needham & Company LLC raised their target price on shares of eBay from $122.00 to $135.00 and gave the stock a “buy” rating in a report on Thursday, August 6th. Finally, Wedbush raised their target price on shares of eBay from $135.00 to $137.00 and gave the stock an “outperform” rating in a report on Thursday, August 20th. Two investment analysts have rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating, sixteen have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Hold” and an average target price of $115.84.

Key Headlines Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Cost-cutting plan supports the turnaround narrative. eBay plans to eliminate roughly 1,000–1,100 positions, or about 9% of its global workforce, while reallocating resources toward faster-growing businesses and strategic priorities. Analysts have viewed the move as evidence that management is serious about simplifying operations and improving efficiency. Reuters workforce reduction article
• Positive Sentiment: Operating momentum appears solid. Reports indicate third-quarter results were above company guidance, while analysts note that eBay has exceeded expectations for five consecutive quarters. The company’s most recent reported quarter also showed revenue growth and an earnings beat, strengthening the case for continued execution. eBay confirms workforce reduction and results article
• Positive Sentiment: Analyst sentiment remains supportive. Erste Group initiated coverage with a “Buy” rating, suggesting the restructuring and growth strategy may create additional shareholder value. Erste Group eBay rating
• Neutral Sentiment: eBay appears to be pursuing an important part of GameStop’s proposed strategy after rejecting GameStop’s reported $56 billion bid, potentially involving growth in collectibles and related categories. The development highlights strategic value but does not establish a transaction or immediate financial benefit. eBay and GameStop strategy article
• Negative Sentiment: The second major layoff round this year raises concerns about employee disruption, execution, and whether cost reductions reflect slower growth rather than solely strategic optimization. eBay also faces reputational and compliance pressure after French officials urged resale platforms to remove allegedly looted goods. Looted goods on resale sites article

Insider Transactions at eBay

In other eBay news, SVP Jordan Sweetnam sold 1,014 shares of the stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total transaction of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares in the company, valued at approximately $3,604,008.94. This represents a 2.77% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Monday, October 5th. The stock was sold at an average price of $107.08, for a total value of $1,189,658.80. Following the transaction, the chief executive officer owned 226,269 shares in the company, valued at $24,228,884.52. This represents a 4.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 34,344 shares of company stock worth $3,635,567 over the last 90 days. Insiders own 0.67% of the company’s stock.

eBay Company Profile

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.