Pc Connection’s Patricia Gallup sells 15,196 shares (NASDAQ: CNXN)

What happened

Pc Connection Inc (NASDAQ: CNXN) filed a Form 4 showing Patricia Gallup sold 15,196 shares on 10/20/2026-10/21/2026 for $86.56 to $87.64 each. Gallup is chairman, chief admin officer, a director and a 10% owner. The reported price was a weighted average across multiple sales. The sale was spread across two trading days.

The sold shares were held by the David Hall Trust 2003, an irrevocable New Hampshire trust where Gallup is sole trustee and sole beneficiary. After the sale, Gallup held 6,899,191 shares. The filing says the trades were made under a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026. That gives the filing a clear ownership trail.

Key numbers

Metric	Latest	Change	Source
Shares sold	15,196 shares		SEC Form 4
Sale price range	$86.56 to $87.64 per share		SEC Form 4
Sale proceeds	about $1.32 million		SEC Form 4
Shares held after sale	6,899,191 shares		SEC Form 4

Read more: Pc Connection (CNXN) stock analysis and investment case

Why it matters

OptimistFi's case is that CNXN works if Pc Connection keeps turning low-growth IT procurement demand into resilient gross-profit dollars and cash. This filing is mixed for that view. Gallup sold about $1.32 million of stock, and the 15,196 shares were about 0.2% of the 6,914,387 shares held before the sale. The filing still matters because it marks a reported sale by a top insider. It is a real stock move.

That scale matters because it shows a real transfer of stock, but not a change large enough to rewrite the ownership picture. Because the sale followed a Rule 10b5-1 plan, investors should treat the dollar amount as an ownership change, not as a fresh read on trading intent. Gallup remains a 10% owner with 6,899,191 shares after the sale. For investors, the plan matters more than the sale timing, because it shapes how much meaning to assign to the trade.

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What's next

PC Connection's next quarterly report is the next scheduled test. If it shows steadier gross-profit dollars and cash, that would strengthen the case. If it does not, the ownership change will stay a limited signal. Until then, the filing mainly gives investors a fresh ownership baseline. That is the baseline. Investors will compare it with the next report.

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