Hasbro (NASDAQ:HAS) Upgraded to Strong-Buy at Zacks Research

Hasbro (NASDAQ:HAS) was upgraded by research analysts at Zacks Research from a “hold” rating to a “strong-buy” rating in a note issued to investors on Thursday, Zacks reports.

Other research analysts have also recently issued reports about the stock. The Goldman Sachs Group decreased their target price on shares of Hasbro from $117.00 to $115.00 and set a “buy” rating for the company in a report on Monday, September 21st. Jefferies Financial Group cut their price target on shares of Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a report on Thursday, July 16th. Argus upped their price target on shares of Hasbro from $90.00 to $105.00 and gave the company a “buy” rating in a research report on Thursday, July 23rd. Wells Fargo & Company raised their price objective on shares of Hasbro from $90.00 to $100.00 and gave the stock an “equal weight” rating in a research note on Wednesday. Finally, DA Davidson decreased their price objective on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating for the company in a research note on Wednesday, July 22nd. One analyst has rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $114.07.

Hasbro Trading Up 0.2%

NASDAQ:HAS opened at $117.44 on Thursday. The company has a quick ratio of 1.46, a current ratio of 1.40 and a debt-to-equity ratio of 2.79. Hasbro has a 1-year low of $74.78 and a 1-year high of $117.77. The firm has a market capitalization of $16.56 billion, a price-to-earnings ratio of 17.55, a price-to-earnings-growth ratio of 1.52 and a beta of 0.45. The stock has a fifty day simple moving average of $93.87 and a 200 day simple moving average of $90.58.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings results on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, topping analysts’ consensus estimates of $1.86 by $1.04. The firm had revenue of $1.60 billion for the quarter, compared to analysts’ expectations of $1.48 billion. Hasbro had a return on equity of 140.60% and a net margin of 18.44%. Hasbro’s revenue was up 15.0% on a year-over-year basis. During the same quarter last year, the business posted $1.68 EPS. Sell-side analysts forecast that Hasbro will post 6.69 earnings per share for the current year.

Insiders Place Their Bets

In related news, insider Timothy J. Kilpin sold 20,000 shares of Hasbro stock in a transaction on Tuesday, July 28th. The stock was sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the completion of the sale, the insider owned 54,229 shares of the company’s stock, valued at approximately $5,049,804.48. This trade represents a 26.94% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Elizabeth Hamren sold 1,975 shares of Hasbro stock in a transaction on Friday, August 7th. The shares were sold at an average price of $92.84, for a total value of $183,359.00. Following the sale, the director directly owned 9,896 shares of the company’s stock, valued at approximately $918,744.64. The trade was a 16.64% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 50,472 shares of company stock valued at $4,736,533 in the last three months. Company insiders own 0.71% of the company’s stock.

Institutional Investors Weigh In On Hasbro

A number of hedge funds and other institutional investors have recently made changes to their positions in HAS. Community Bank N.A. acquired a new position in Hasbro in the second quarter worth approximately $26,000. Retirement Wealth Solutions LLC lifted its stake in Hasbro by 1,741.2% in the third quarter. Retirement Wealth Solutions LLC now owns 313 shares of the company’s stock valued at $27,000 after acquiring an additional 296 shares during the last quarter. Pension & Wealth Management Advisors Inc. acquired a new stake in Hasbro in the third quarter valued at approximately $27,000. Thurston Springer Miller Herd & Titak Inc. lifted its stake in Hasbro by 1,190.0% in the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock valued at $32,000 after acquiring an additional 357 shares during the last quarter. Finally, Cedar Mountain Advisors LLC bought a new stake in Hasbro in the first quarter worth approximately $37,000. 91.83% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Strong earnings momentum: Hasbro’s latest results exceeded expectations, with earnings per share of $2.90 versus the $1.86 consensus and revenue of $1.60 billion versus $1.48 billion expected. Revenue increased 15% year over year, helping drive the stock to a new 52-week high. Hasbro Sets New 1-Year High After Better-Than-Expected Earnings
• Positive Sentiment: Analyst and quantitative support: BNP Paribas Exane reaffirmed an “Outperform” rating, while Citigroup reportedly expects further appreciation. Hasbro was also added to multiple Zacks Rank #1 “Strong Buy” lists, including momentum and income-stock screens. BNP Paribas Exane Reaffirms Outperform Rating Best Momentum Stock to Buy
• Positive Sentiment: Magic franchise remains a key growth driver: UBS said Hasbro is showing confidence in the broader upside of Magic: The Gathering. Management also highlighted trading cards as the largest category in toys and games, reinforcing investor interest in the franchise’s growth and profitability. Hasbro Shows Confidence in Overall Magic Franchise Upside
• Neutral Sentiment: Boston relocation: CEO Chris Cocks cited access to talent and a more attractive urban environment as reasons for moving Hasbro’s headquarters from Pawtucket to Boston. The move may support recruiting, but its near-term financial impact is unclear. Hasbro’s CEO on the Company’s Relocation to Boston
• Negative Sentiment: Revenue guidance is slightly cautious: Hasbro issued fiscal 2026 revenue guidance of $5.0 billion to $5.1 billion, compared with the $5.1 billion analyst consensus. The lower end of the range could limit upside if investors view it as evidence of slowing growth.

About Hasbro

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.