Amazon.com, Inc. $AMZN Stock: Onyx Bridge Wealth Group LLC Grows Stake

Onyx Bridge Wealth Group LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 43.2% in the 3rd quarter, Holdings Channel reports. The firm owned 41,590 shares of the e-commerce giant’s stock after buying an additional 12,543 shares during the quarter. Amazon.com accounts for 0.9% of Onyx Bridge Wealth Group LLC’s portfolio, making the stock its 23rd biggest holding. Onyx Bridge Wealth Group LLC’s holdings in Amazon.com were worth $10,362,000 at the end of the most recent quarter.

Other large investors have also recently bought and sold shares of the company. IFP Advisors Inc increased its position in Amazon.com by 3.0% during the third quarter. IFP Advisors Inc now owns 339,994 shares of the e-commerce giant’s stock worth $84,590,000 after buying an additional 9,954 shares during the last quarter. Ariston Services Group raised its holdings in Amazon.com by 24.7% during the third quarter. Ariston Services Group now owns 3,715 shares of the e-commerce giant’s stock valued at $926,000 after buying an additional 737 shares in the last quarter. Strata Wealth Advisors LLC raised its holdings in Amazon.com by 28.2% during the third quarter. Strata Wealth Advisors LLC now owns 5,489 shares of the e-commerce giant’s stock valued at $1,368,000 after buying an additional 1,209 shares in the last quarter. Center For Asset Management LLC raised its holdings in Amazon.com by 80.7% during the third quarter. Center For Asset Management LLC now owns 11,074 shares of the e-commerce giant’s stock valued at $2,759,000 after buying an additional 4,944 shares in the last quarter. Finally, ShoreHaven Wealth Partners LLC lifted its position in shares of Amazon.com by 2.2% in the third quarter. ShoreHaven Wealth Partners LLC now owns 2,825 shares of the e-commerce giant’s stock worth $704,000 after buying an additional 61 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth is the central bullish argument. Analysts expect strong cloud acceleration, supported by AI partnerships, a reported $496 billion backlog and capacity that is largely booked through 2026. UBS also argues that Wall Street may be underestimating AWS’s potential profitability. Will Strong AWS Performance Boost Amazon’s Q3 Earnings Report?
• Positive Sentiment: Amazon’s earnings valuation looks relatively supportive. Commentary highlights a forward P/E near its lowest level in roughly five years, while analysts remain optimistic that rising AWS margins, advertising growth and operating leverage could drive earnings higher. Amazon’s EPS Is Absolutely Exploding
• Positive Sentiment: FCC approval of Amazon Leo’s $11.5 billion Globalstar acquisition advances Amazon’s satellite and direct-to-device connectivity ambitions, potentially expanding its long-term technology platform beyond retail and cloud computing. US agency approves Amazon Leo’s acquisition of Globalstar
• Neutral Sentiment: Options markets imply an unusually large post-earnings move of about 7%. This reflects significant event risk rather than a clear directional signal, with investors weighing bullish AWS expectations against spending and margin concerns. Traders Are Pricing a 7% Swing in Amazon Ahead of Earnings
• Negative Sentiment: Heavy AI infrastructure investment remains the principal risk. Rising capital expenditures could weigh on near-term margins, free cash flow and returns, even if AWS demand is strong. Investors will scrutinize capex guidance and management’s evidence that AI spending is producing profitable growth. The real way to tell if Amazon’s AI spending is paying off
• Negative Sentiment: Amazon is reportedly scrutinizing AI usage costs. Guidance telling engineers not to maximize AI token usage suggests the company is focused on controlling rapidly rising computing expenses. Reports also indicate that Alexa+ could incur approximately $1.7 billion in cloud costs in 2026. Amazon warns against tokenmaxxing

Wall Street Analyst Weigh In

Several research firms have recently issued reports on AMZN. Monness Crespi & Hardt upped their price target on Amazon.com from $315.00 to $330.00 and gave the stock a “buy” rating in a research note on Friday, July 31st. DA Davidson reissued a “neutral” rating and issued a $250.00 price objective on shares of Amazon.com in a research note on Friday, July 31st. Deutsche Bank Aktiengesellschaft restated a “buy” rating and issued a $325.00 target price (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Evercore set a $355.00 target price on Amazon.com and gave the stock an “outperform” rating in a research report on Friday, August 28th. Finally, KeyCorp reaffirmed an “overweight” rating on shares of Amazon.com in a research report on Thursday, October 15th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $325.12.

Amazon.com Stock Up 0.6%

AMZN stock opened at $254.60 on Thursday. The stock has a market capitalization of $2.75 trillion, a price-to-earnings ratio of 20.48, a price-to-earnings-growth ratio of 2.04 and a beta of 1.45. The company has a 50-day moving average of $255.11 and a two-hundred day moving average of $243.14. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. The firm’s revenue for the quarter was up 19.6% on a year-over-year basis. During the same period in the previous year, the company posted $1.68 earnings per share. As a group, equities research analysts anticipate that Amazon.com, Inc. will post 7.55 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Matthew Garman sold 14,541 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the transaction, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at $4,609,713.64. The trade was a 44.97% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. This represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,580,515 in the last ninety days. 8.90% of the stock is owned by insiders.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.