Critical Analysis: Scienjoy (SJ) versus The Competition

Scienjoy (NASDAQ:SJ) is one of 192 public companies in the “Interactive Media & Services” industry, but how does it weigh in compared to its rivals? We will compare Scienjoy to similar businesses based on the strength of its valuation, profitability, analyst recommendations, institutional ownership, dividends, risk and earnings.

Insider and Institutional Ownership

0.3% of Scienjoy shares are owned by institutional investors. Comparatively, 41.2% of shares of all “Interactive Media & Services” companies are owned by institutional investors. 33.5% of Scienjoy shares are owned by insiders. Comparatively, 24.0% of shares of all “Interactive Media & Services” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Scienjoy and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Scienjoy	1	0	0	0	1.00
Scienjoy Competitors	1437	5986	11521	441	2.57

As a group, “Interactive Media & Services” companies have a potential upside of 39.01%. Given Scienjoy’s rivals stronger consensus rating and higher probable upside, analysts plainly believe Scienjoy has less favorable growth aspects than its rivals.

Risk & Volatility

Scienjoy has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Scienjoy’s rivals have a beta of 1.82, indicating that their average share price is 82% more volatile than the S&P 500.

Profitability

This table compares Scienjoy and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Scienjoy	-46.33%	-63.91%	-54.20%
Scienjoy Competitors	-349.33%	-22.40%	4.21%

Valuation and Earnings

This table compares Scienjoy and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Scienjoy	$177.55 million	-$83.95 million	-0.41
Scienjoy Competitors	$12.05 billion	$3.48 billion	20.19

Scienjoy’s rivals have higher revenue and earnings than Scienjoy. Scienjoy is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Summary

Scienjoy rivals beat Scienjoy on 11 of the 13 factors compared.

Scienjoy Company Profile

Scienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. Its platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. The company operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming, and Hongle Live Streaming names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Hangzhou City, the People's Republic of China.