Genius Sports (NYSE:GENI – Get Free Report) and Life Time Group (NYSE:LTH – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and valuation.
Risk and Volatility
Genius Sports has a beta of 1.95, meaning that its stock price is 95% more volatile than the S&P 500. Comparatively, Life Time Group has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500.
Valuation and Earnings
This table compares Genius Sports and Life Time Group”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Genius Sports | $669.49 million | 2.35 | -$111.58 million | ($0.68) | -9.38 |
| Life Time Group | $3.00 billion | 3.38 | $373.67 million | $1.84 | 24.48 |
Life Time Group has higher revenue and earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Life Time Group, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings for Genius Sports and Life Time Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Genius Sports | 1 | 3 | 15 | 1 | 2.80 |
| Life Time Group | 0 | 1 | 15 | 0 | 2.94 |
Genius Sports currently has a consensus price target of $11.25, indicating a potential upside of 76.44%. Life Time Group has a consensus price target of $56.14, indicating a potential upside of 24.62%. Given Genius Sports’ higher probable upside, equities research analysts plainly believe Genius Sports is more favorable than Life Time Group.
Profitability
This table compares Genius Sports and Life Time Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Genius Sports | -22.99% | -23.83% | -12.68% |
| Life Time Group | 12.72% | 11.01% | 4.36% |
Institutional and Insider Ownership
81.9% of Genius Sports shares are held by institutional investors. Comparatively, 79.4% of Life Time Group shares are held by institutional investors. 16.6% of Genius Sports shares are held by company insiders. Comparatively, 13.3% of Life Time Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
Life Time Group beats Genius Sports on 9 of the 14 factors compared between the two stocks.
About Genius Sports
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.
About Life Time Group
Life Time Group Holdings, Inc. provides health, fitness, and wellness experiences to a community of individual members in the United States and Canada. It primarily engages in designing, building, and operating of sports and athletic, professional fitness, family recreation, and spa centers in a resort-like environment, principally in suburban and urban locations of metropolitan areas. The company also offers fitness floors with equipment, locker rooms, group fitness studios, indoor and outdoor pools, bistros, indoor and outdoor tennis courts, pickleball courts, basketball courts, LifeSpa, LifeCafe, and childcare and Kids Academy learning spaces. In addition, its Life Time Digital provides live streaming fitness classes, remote goal-based personal training, nutrition and weight loss support, curated award-winning health, and fitness and wellness content. The company is also involved in media activities, conducting athletic events, and provision of related services. It operates various centers, including ground leases. The company was formerly known as LTF Holdings, Inc. and changed its name to Life Time Group Holdings, Inc. in June 21, 2021. Life Time Group Holdings, Inc. was founded in 1992 and is headquartered in Chanhassen, Minnesota.
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