Marriott International (NASDAQ:MAR) Stock Price Expected to Rise, Robert W. Baird Analyst Says

Marriott International (NASDAQ:MAR) had its price objective increased by analysts at Robert W. Baird from $395.00 to $414.00 in a research report issued to clients and investors on Tuesday, Benzinga reports. The firm presently has a “neutral” rating on the stock. Robert W. Baird‘s price target would indicate a potential downside of 0.55% from the stock’s previous close.

Other equities analysts have also issued research reports about the stock. TD Cowen upgraded shares of Marriott International to a “strong-buy” rating in a research report on Tuesday, September 8th. Barclays lifted their price objective on shares of Marriott International from $348.00 to $363.00 and gave the stock an “equal weight” rating in a research report on Friday, October 16th. Freedom Broker started coverage on shares of Marriott International in a research note on Wednesday, October 14th. They issued a “buy” rating and a $408.00 target price on the stock. BMO Capital Markets reduced their target price on shares of Marriott International from $410.00 to $395.00 and set an “outperform” rating for the company in a research report on Tuesday, August 4th. Finally, China Intl Cap upgraded shares of Marriott International to a “strong-buy” rating in a research note on Wednesday, August 12th. Two equities research analysts have rated the stock with a Strong Buy rating, thirteen have given a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $388.61.

Marriott International Trading Up 4.3%

MAR stock opened at $416.30 on Tuesday. The stock’s fifty day simple moving average is $361.40 and its two-hundred day simple moving average is $356.20. Marriott International has a 1-year low of $258.99 and a 1-year high of $433.30. The stock has a market cap of $108.56 billion, a P/E ratio of 43.14, a P/E/G ratio of 2.99 and a beta of 1.17.

Marriott International (NASDAQ:MAR) last announced its quarterly earnings data on Monday, November 2nd. The company reported $3.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.84 by $0.18. Marriott International had a negative return on equity of 75.81% and a net margin of 9.62%. The firm had revenue of $1.93 billion during the quarter, compared to the consensus estimate of $6.93 billion. During the same quarter in the prior year, the company earned $2.47 EPS. The business’s revenue for the quarter was up 8.0% on a year-over-year basis. As a group, analysts forecast that Marriott International will post 11.73 earnings per share for the current fiscal year.

Insider Activity

In other Marriott International news, insider David S. Marriott sold 3,500 shares of the stock in a transaction dated Friday, September 25th. The shares were sold at an average price of $352.09, for a total transaction of $1,232,315.00. Following the completion of the transaction, the insider owned 282,383 shares in the company, valued at $99,424,230.47. This trade represents a 1.22% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Deborah Harrison sold 3,500 shares of Marriott International stock in a transaction dated Friday, September 25th. The stock was sold at an average price of $352.09, for a total transaction of $1,232,315.00. Following the completion of the transaction, the insider owned 282,383 shares of the company’s stock, valued at $99,424,230.47. The trade was a 1.22% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 11.43% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of MAR. Evelyn Partners Investment Management Services Ltd bought a new stake in Marriott International in the 1st quarter worth $25,000. IMG Wealth Management Inc. increased its position in shares of Marriott International by 100.0% in the first quarter. IMG Wealth Management Inc. now owns 82 shares of the company’s stock valued at $27,000 after acquiring an additional 41 shares during the period. Wilkerson Advisory Group LLC raised its stake in shares of Marriott International by 127.0% during the first quarter. Wilkerson Advisory Group LLC now owns 84 shares of the company’s stock valued at $27,000 after acquiring an additional 47 shares during the last quarter. Scarborough Advisors LLC bought a new position in shares of Marriott International during the first quarter valued at about $32,000. Finally, Meeder Asset Management Inc. boosted its holdings in shares of Marriott International by 57.6% during the first quarter. Meeder Asset Management Inc. now owns 104 shares of the company’s stock worth $34,000 after purchasing an additional 38 shares during the period. 70.70% of the stock is owned by institutional investors.

Key Stories Impacting Marriott International

Here are the key news stories impacting Marriott International this week:

• Positive Sentiment: Quarterly earnings beat expectations. Adjusted diluted EPS was $3.02, up from $2.47 a year earlier and above the roughly $2.84–$2.86 analyst consensus. Adjusted EBITDA reached $1.512 billion. Marriott International Reports Third Quarter 2026 Results
• Positive Sentiment: Hotel operating trends remained strong. Worldwide revenue per available room, or RevPAR, increased 6.5%, led by 7.4% growth in the U.S. and Canada and 4.4% internationally. Management cited broad-based demand, improved pricing and recovering travel in the Middle East. Marriott lifts annual room revenue growth forecast on resilient travel demand
• Positive Sentiment: Marriott raised its full-year outlook. The upgraded forecast reflects resilient travel demand, RevPAR growth and expectations for continued momentum into the fourth quarter, providing a near-term catalyst for MAR. Marriott Lifts FY26 Outlook After Higher Q3
• Positive Sentiment: Expansion and shareholder returns support the longer-term outlook. Marriott added approximately 20,100 net rooms during the quarter, grew net rooms 4.6% year over year and ended the period with a record pipeline exceeding 634,000 rooms. Conversions accounted for more than 40% of year-to-date openings, while the company repurchased $1.3 billion of stock in the quarter. Marriott: 3 Key Takeaways for Long-Term Investors
• Neutral Sentiment: Valuation could limit additional upside. MAR is trading near its 52-week high with a reported price-to-earnings ratio above 43, meaning investors may require continued earnings beats and strong guidance execution to justify further gains.

Marriott International Company Profile

Marriott International, Inc is a global hospitality company that develops, franchises, licenses and manages hotels, resorts, residences and other lodging properties. Its portfolio includes brands such as Marriott Hotels, Sheraton, Westin, W Hotels, The Ritz-Carlton, St. Regis, JW Marriott, Courtyard, Fairfield by Marriott, Residence Inn and Element. The company also operates Marriott Bonvoy, a travel loyalty program that provides members with benefits and rewards across participating properties and travel experiences.

Marriott traces its origins to 1927, when J.