Comparing Intrusion (NASDAQ:INTZ) & ServiceNow (NYSE:NOW)

Intrusion (NASDAQ:INTZ) and ServiceNow (NYSE:NOW) are both technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, earnings, valuation, profitability, dividends, institutional ownership and analyst recommendations.

Institutional and Insider Ownership

19.4% of Intrusion shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 10.1% of Intrusion shares are owned by company insiders. Comparatively, 0.3% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Intrusion and ServiceNow’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Intrusion	-191.24%	-178.06%	-99.59%
ServiceNow	9.36%	15.17%	6.70%

Risk and Volatility

Intrusion has a beta of -1.61, suggesting that its share price is 261% less volatile than the S&P 500. Comparatively, ServiceNow has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.

Earnings & Valuation

This table compares Intrusion and ServiceNow”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intrusion	$7.09 million	1.97	-$9.06 million	($0.55)	-1.04
ServiceNow	$13.28 billion	8.53	$1.75 billion	$1.39	78.48

ServiceNow has higher revenue and earnings than Intrusion. Intrusion is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and price targets for Intrusion and ServiceNow, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intrusion	1	2	1	0	2.00
ServiceNow	3	3	36	1	2.81

Intrusion currently has a consensus target price of $5.25, suggesting a potential upside of 821.05%. ServiceNow has a consensus target price of $154.50, suggesting a potential upside of 41.62%. Given Intrusion’s higher probable upside, equities research analysts plainly believe Intrusion is more favorable than ServiceNow.

Summary

ServiceNow beats Intrusion on 13 of the 15 factors compared between the two stocks.

About Intrusion

Intrusion Inc., a cybersecurity company in the United States. The company offers its customers access to threat intelligence database, which contains the historical data, known associations, and reputational behavior of Internet Protocol addresses. It offers INTRUSION Shield, a zero trust reputation-based Software as a Service solution that inspects and kills dangerous network connections. The company also provides INTRUSION TraceCop, a big data tool that contains an inventory of network selectors and enrichments to support forensic investigations; and INTRUSION Savant, a network monitoring solution that uses the data available in TraceCop to identify suspicious traffic in real-time. In addition, it engages in the provision of pre-and post-sales support services, such as network security design, system installation, and technical consulting services. The company serves US federal government entities, state and local government entities, and companies ranging from mid-market to large enterprises through a direct sales force and value-added resellers. The company was formerly known as Intrusion.com, Inc. and changed its name to Intrusion Inc. in November 2001. Intrusion Inc. was founded in 1983 and is headquartered in Plano, Texas.

About ServiceNow

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.