Booking (NASDAQ:BKNG) Given New $210.00 Price Target at Wedbush

Booking (NASDAQ:BKNG) had its price target cut by equities research analysts at Wedbush from $247.00 to $210.00 in a research note issued on Wednesday, Benzinga reports. The brokerage currently has an “outperform” rating on the business services provider’s stock. Wedbush‘s price target would indicate a potential upside of 23.87% from the stock’s previous close.

BKNG has been the subject of several other reports. Melius Research set a $225.00 price target on Booking in a research note on Tuesday, October 20th. Benchmark lifted their price target on Booking from $220.00 to $250.00 and gave the company a “buy” rating in a research report on Wednesday, August 5th. Sanford C. Bernstein reiterated a “market perform” rating and set a $188.00 price target on shares of Booking in a research report on Wednesday, August 26th. Rosenblatt Securities reduced their price objective on Booking from $245.00 to $210.00 and set a “buy” rating for the company in a research report on Wednesday. Finally, Bank of America dropped their price target on Booking from $232.00 to $219.00 and set a “buy” rating for the company in a research note on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and seven have given a Hold rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $224.90.

Booking Trading Up 8.9%

NASDAQ BKNG traded up $13.86 during trading hours on Wednesday, reaching $169.53. 2,223,244 shares of the company’s stock were exchanged, compared to its average volume of 8,109,049. Booking has a one year low of $146.28 and a one year high of $220.81. The stock has a market cap of $127.38 billion, a PE ratio of 18.72, a price-to-earnings-growth ratio of 0.96 and a beta of 1.17. The firm has a fifty day moving average of $168.99 and a 200-day moving average of $176.70.

Booking (NASDAQ:BKNG) last announced its quarterly earnings data on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share for the quarter, beating the consensus estimate of $4.49 by $0.17. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The business had revenue of $9.79 billion for the quarter, compared to analyst estimates of $9.55 billion. During the same period in the prior year, the business posted $99.50 earnings per share. Booking’s revenue was down 1.2% compared to the same quarter last year. As a group, research analysts forecast that Booking will post 10.48 EPS for the current year.

Insider Activity at Booking

In other news, Director Vanessa Wittman sold 375 shares of Booking stock in a transaction that occurred on Monday, August 17th. The shares were sold at an average price of $211.00, for a total transaction of $79,125.00. Following the completion of the transaction, the director directly owned 16,133 shares of the company’s stock, valued at $3,404,063. The trade was a 2.27% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert Mylod, Jr. sold 1,000 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $200.00, for a total transaction of $200,000.00. Following the completion of the transaction, the director directly owned 14,000 shares in the company, valued at $2,800,000. This represents a 6.67% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 77,425 shares of company stock worth $16,004,164 in the last three months. Company insiders own 0.17% of the company’s stock.

Institutional Trading of Booking

Institutional investors and hedge funds have recently bought and sold shares of the business. BlackRock Inc. acquired a new position in shares of Booking in the second quarter worth $11,646,302,000. State Street Corp increased its stake in Booking by 2,674.6% during the 2nd quarter. State Street Corp now owns 39,420,711 shares of the business services provider’s stock worth $7,026,348,000 after buying an additional 37,999,915 shares during the period. Deutsche Bank AG acquired a new stake in shares of Booking during the second quarter worth approximately $1,691,186,000. Bank of New York Mellon Corp bought a new position in Booking during the 2nd quarter worth approximately $1,370,455,000. Finally, Ninety One UK Ltd lifted its holdings in Booking by 1.0% in the third quarter. Ninety One UK Ltd now owns 6,489,929 shares of the business services provider’s stock worth $1,057,274,000 after acquiring an additional 64,584 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Booking beat Q3 adjusted EPS expectations, while room nights grew 7% and adjusted EBITDA rose 9%. Management also pointed to growing AI opportunities. These underlying operating trends offer support despite the weaker reported revenue figure. Q3 earnings call highlights
• Positive Sentiment: Some analysts continue to see substantial upside: BTIG reaffirmed its buy rating with a $250 target, while Bank of America and Rosenblatt also maintained buy ratings despite lowering their targets. Analyst forecast changes
• Neutral Sentiment: Booking-owned OpenTable reported consumer dining trends and named its 2026 top U.S. restaurants. The updates may support the brand’s visibility but offer little direct evidence of a near-term financial impact for Booking. OpenTable dining trends
• Negative Sentiment: Reported Q3 revenue fell short of analyst expectations and declined year over year, with a roughly $900 million FTC-related item weighing on the figure. The company also flagged a Q4 slowdown, as geopolitical conflict, higher airfares, and European uncertainty pressure international travel demand. FTC-related revenue impact
• Negative Sentiment: Several firms cut price targets after results, including JPMorgan ($248 to $205), Barclays ($210 to $170), Bank of America ($232 to $219), and Rosenblatt ($245 to $210). Cantor Fitzgerald lowered its target to $150 and kept a neutral rating, signaling continued caution even as some firms remain bullish. Analyst target changes

About Booking

Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.