Apple (NASDAQ:AAPL) Stock Price Expected to Rise, Sanford C. Bernstein Analyst Says

Apple (NASDAQ:AAPL) had its price target lifted by equities researchers at Sanford C. Bernstein from $370.00 to $380.00 in a research report issued to clients and investors on Wednesday, Benzinga reports. The firm presently has a “buy” rating on the iPhone maker’s stock. Sanford C. Bernstein‘s target price points to a potential upside of 8.72% from the company’s previous close.

AAPL has been the topic of several other reports. Oppenheimer restated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. Citic Securities raised their target price on shares of Apple from $300.00 to $349.00 in a report on Thursday, August 6th. Daiwa Securities Group lifted their price target on shares of Apple from $325.00 to $335.00 and gave the company an “outperform” rating in a research report on Tuesday, August 11th. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Thursday, October 8th. Finally, Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, fourteen have issued a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $343.74.

Apple Trading Up 5.3%

Shares of NASDAQ:AAPL opened at $349.51 on Wednesday. Apple has a 12-month low of $243.42 and a 12-month high of $354.50. The business has a 50 day moving average of $334.84 and a 200-day moving average of $297.58. The company has a quick ratio of 0.93, a current ratio of 1.02 and a debt-to-equity ratio of 0.61. The stock has a market cap of $5.10 trillion, a PE ratio of 38.96, a P/E/G ratio of 2.75 and a beta of 1.07.

Apple (NASDAQ:AAPL) last announced its earnings results on Monday, November 2nd. The iPhone maker reported $2.10 earnings per share for the quarter, topping analysts’ consensus estimates of $1.99 by $0.11. The company had revenue of $114.48 billion for the quarter, compared to analyst estimates of $113.40 billion. Apple had a return on equity of 125.35% and a net margin of 27.60%. The firm’s quarterly revenue was up 11.7% compared to the same quarter last year. During the same quarter last year, the company earned $1.85 earnings per share. As a group, equities research analysts forecast that Apple will post 9.61 earnings per share for the current year.

Insider Activity at Apple

In other news, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction dated Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total value of $806,495.82. Following the completion of the transaction, the senior vice president owned 41,992 shares of the company’s stock, valued at approximately $14,116,870.56. This represents a 5.40% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the sale, the senior vice president directly owned 136,810 shares in the company, valued at $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 289,252 shares of company stock worth $96,301,063 over the last three months. 0.06% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of the stock. State Street Corp lifted its position in shares of Apple by 4.7% in the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock worth $182,897,769,000 after purchasing an additional 28,321,085 shares during the period. Berkshire Hathaway Inc acquired a new stake in Apple during the 2nd quarter worth about $65,950,297,000. Bank of America Corp DE bought a new position in shares of Apple in the 2nd quarter worth about $36,986,090,000. Legal & General Group Plc acquired a new position in shares of Apple in the 2nd quarter valued at about $30,443,242,000. Finally, Amundi boosted its position in shares of Apple by 23.2% during the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple reported fiscal 2026 revenue of $478.8 billion and net income of $132.2 billion. Its latest quarter also topped analyst estimates, with record demand for iPhone and Mac products providing a strong business backdrop. Memory costs and Apple’s results
• Positive Sentiment: Market-wide optimism after the midterm elections helped lift major technology stocks, including Apple. That broader risk-on move has supported the shares independently of company-specific news. Big Tech rallies after election results
• Neutral Sentiment: Analyst views remain divided: some firms see upside, while others maintain cautious or bearish ratings. The split reflects uncertainty over whether Apple’s growth and earnings can justify its current premium valuation. Apple rated Sell on valuation and AI risks
• Negative Sentiment: Management warned that unprecedented memory-chip costs and higher Siri AI expenses are pressuring profitability, forecasting holiday-quarter gross margins of 45%–46%. That outlook has overshadowed strong demand and is a key risk to near-term earnings. Apple CEO discusses rising memory prices
• Negative Sentiment: Recent Sell calls—including DZ Bank’s $300 target—highlight concerns about valuation and AI execution, potentially limiting further gains even as the company posts record results. DZ Bank downgrades Apple to Sell

About Apple

Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.