Nature’s Sunshine Products (NASDAQ:NATR) Issues Earnings Results, Misses Expectations By $0.11 EPS

Nature’s Sunshine Products (NASDAQ:NATR) posted its quarterly earnings data on Wednesday. The company reported $0.14 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.11), FiscalAI reports. Nature’s Sunshine Products had a return on equity of 12.88% and a net margin of 3.68%. The firm had revenue of $116.60 million during the quarter, compared to analysts’ expectations of $129.51 million.

Here are the key takeaways from Nature’s Sunshine Products’ conference call:

• Third-quarter results missed expectations: Net sales were $116.6 million, down 7% year over year excluding foreign exchange (9% reported), while adjusted EBITDA fell to $11.1 million from $15.2 million.
• Full-year guidance was cut: Nature’s Sunshine now expects 2026 net sales of $460 million–$470 million and adjusted EBITDA of $44 million–$48 million, down from prior ranges of $490 million–$500 million and $48 million–$52 million, respectively.
• China remains a significant headwind: Sales there fell 52% in constant currency, amid the loss of two regional leaders and changes to distributor practices; management expects China to weigh on results into 2027. Taiwan was also weak.
• North America’s digital business is adjusting to slower growth: Digital sales declined 1% as the company lapped a viral product and rapid TikTok expansion, though autoship rose to 40% of digital sales from 30% a year earlier, supporting recurring revenue.
• The company is pursuing longer-term growth initiatives: Plans include a U.S. direct-selling relaunch in 2027, new products in Asia and the U.S., expansion in Japan and Germany, and stepped-up M&A outreach; it ended the quarter with $89.4 million in cash and no debt.

Nature’s Sunshine Products Stock Performance

NASDAQ NATR traded down $2.64 on Thursday, reaching $10.20. 1,364,458 shares of the stock traded hands, compared to its average volume of 137,870. Nature’s Sunshine Products has a 12 month low of $9.38 and a 12 month high of $28.14. The company has a market cap of $179.41 million, a price-to-earnings ratio of 10.13 and a beta of 0.80. The company has a fifty day moving average price of $12.96 and a 200-day moving average price of $20.36.

Insider Activity

In other news, major shareholder Prescott Group Capital Managem purchased 96,000 shares of the business’s stock in a transaction dated Friday, August 7th. The shares were purchased at an average price of $16.63 per share, for a total transaction of $1,596,480.00. Following the completion of the purchase, the insider owned 1,883,610 shares in the company, valued at approximately $31,324,434.30. This represents a 5.37% increase in their position. The purchase was disclosed in a filing with the SEC, which can be accessed through this link. Over the last 90 days, insiders acquired 156,876 shares of company stock worth $2,537,756. 3.10% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on NATR. Canaccord Genuity Group reduced their price target on Nature’s Sunshine Products from $36.00 to $25.00 and set a “buy” rating on the stock in a report on Friday, October 30th. Weiss Ratings cut Nature’s Sunshine Products from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, October 27th. DA Davidson cut their price objective on Nature’s Sunshine Products from $33.00 to $25.00 and set a “buy” rating on the stock in a research report on Monday, August 10th. Finally, Wall Street Zen lowered Nature’s Sunshine Products from a “buy” rating to a “hold” rating in a research note on Sunday, August 16th. Two investment analysts have rated the stock with a Buy rating and one has given a Hold rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $25.00.

Nature’s Sunshine Products Company Profile

Nature’s Sunshine Products, Inc develops and sells natural health and wellness products through direct selling, e-commerce and other distribution channels. Its product portfolio includes dietary supplements, herbal supplements, vitamins, minerals, essential oils, sports nutrition products and personal-care items.

The company markets products primarily under the Nature’s Sunshine and Synergy WorldWide brands. Nature’s Sunshine focuses on nutritional and herbal wellness products, while Synergy offers supplements and performance-oriented nutrition products.