Recent Investment Analysts’ Ratings Changes for Reformation (REF)

A number of firms have modified their ratings and price targets on shares of Reformation (NYSE: REF) recently:

• 11/10/2026 – Reformation was upgraded by Weiss Ratings from “sell (e)” to “sell (d)”.
• 11/6/2026 – Reformation had its price target raised by Royal Bank Of Canada from $18.00 to $21.00. They now have an “outperform” rating on the stock.
• 11/6/2026 – Reformation had its price target raised by BTIG Research from $20.00 to $21.00. They now have a “buy” rating on the stock.
• 10/26/2026 – Reformation is now covered by Weiss Ratings. They set a “sell (e)” rating on the stock.
• 10/3/2026 – Reformation was upgraded by Wall Street Zen to “hold”.

Reformation Price Performance

Reformation stock opened at $19.34 on Wednesday. The firm has a market capitalization of $1.14 billion and a price-to-earnings ratio of -1,934.00. The business’s fifty day moving average is $14.58. Reformation Inc. has a 52-week low of $11.85 and a 52-week high of $20.55. The company has a quick ratio of 0.96, a current ratio of 1.58 and a debt-to-equity ratio of 0.64.

Reformation (NYSE:REF) last posted its earnings results on Thursday, November 5th. The company reported ($0.02) earnings per share for the quarter, missing the consensus estimate of $0.02 by ($0.04). The firm had revenue of $173.57 million for the quarter, compared to analyst estimates of $170.48 million. The business’s revenue for the quarter was up 19.1% on a year-over-year basis. On average, equities research analysts predict that Reformation Inc. will post 0.12 EPS for the current fiscal year.

Insider Transactions at Reformation

In other Reformation news, major shareholder Scsp Refo sold 149,596 shares of the company’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total transaction of $2,086,864.20. Following the sale, the insider directly owned 28,942,153 shares of the company’s stock, valued at approximately $403,743,034.35. This represents a 0.51% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Yael Aflalo sold 60,298 shares of the company’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total transaction of $841,157.10. Following the sale, the director directly owned 11,665,505 shares in the company, valued at $162,733,794.75. This represents a 0.51% decrease in their ownership of the stock. The SEC filing for this sale provides additional information.

Reformation is a Los Angeles-based fashion company that designs and sells women’s clothing and accessories. Its offerings include dresses, tops, denim, outerwear, footwear, handbags and bridal styles, sold through its website and retail stores. Founded in 2009 by Yael Aflalo, the company built its brand around combining contemporary fashion with efforts to reduce the environmental impact of its products and operations. Reformation serves customers in the United States and internationally through its online business and stores.