Amazon.com, Inc. (NASDAQ:AMZN)’s share price traded up 2.5% during mid-day trading on Thursday . The company traded as high as $229.23 and last traded at $226.76. 48,290,496 shares traded hands during mid-day trading, an increase of 8% from the average session volume of 44,908,184 shares. The stock had previously closed at $221.27.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon Now — MarketBeat highlights Amazon’s December launch of “Amazon Now” (ultra‑fast urban delivery) as a potential catalyst: faster fulfillment could raise order frequency, deepen Prime engagement and become a meaningful 2026 growth lever if margins hold. Amazon Now Delivery Push Could Boost Its 2026 Outlook
- Positive Sentiment: OpenAI talks / chip deal — Reports that OpenAI is in talks with Amazon about a large strategic investment and potentially using Amazon’s custom chips would be a direct revenue and strategic win for AWS/Graviton/Trainium silicon and strengthens AMZN’s positioning in AI infrastructure. OpenAI and Amazon in talks for $10 billion funding deal
- Positive Sentiment: AI leadership & org changes — Amazon named a senior AWS veteran to lead a unified AI/chip/quantum organization, a move investors view as accelerating AI R&D and productization that could widen AWS’s competitive moat. Amazon Names New AI Chief To Take On OpenAI, Google & Microsoft
- Positive Sentiment: Analyst optimism — Several firms (including BMO, Bank of America and others) have reaffirmed Buy ratings or raised price targets (BMO to $304), keeping bullish analyst support that helps underpin the rally. BMO Capital Markets Increases Amazon.com (NASDAQ:AMZN) Price Target to $304.00
- Neutral Sentiment: Grid / power access ruling — A FERC decision to ease colocation of data centers with power plants reduces a potential infrastructure bottleneck for hyperscalers like AWS, but raises regulatory and grid‑cost allocation questions that are mixed for near‑term margins. Feds pave the way for Big Tech to plug data centers right into power plants
- Negative Sentiment: Talent loss to Starbucks — Starbucks hired Anand Varadarajan, a longtime Amazon grocery/supply chain tech leader, which is a small execution risk for Amazon’s grocery tech bench and highlights competition for senior talent. Starbucks hires Amazon grocery tech leader as new CTO amid turnaround push
- Negative Sentiment: Legal & governance pressure — Ongoing litigation tied to delivery‑driver accidents and investor demands for disclosures on immigration policy impacts add legal and operational risk that could pressure costs or require new disclosures. Charleston-Based Law Firm Yarborough Applegate Leads Nation in Holding Amazon Accountable for Delivery Driver Wrecks Exclusive: Amazon, Walmart shareholder pushes firms to report impact of Trump’s immigration policies
Wall Street Analysts Forecast Growth
Several equities research analysts have weighed in on the stock. BMO Capital Markets boosted their target price on shares of Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a research note on Tuesday. CICC Research upped their price target on Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a research note on Wednesday, November 5th. Truist Financial set a $290.00 price target on shares of Amazon.com in a research report on Friday, October 31st. Barclays restated an “overweight” rating and set a $300.00 price objective (up previously from $275.00) on shares of Amazon.com in a report on Friday, October 31st. Finally, Oppenheimer reiterated an “outperform” rating and issued a $305.00 target price (up from $290.00) on shares of Amazon.com in a report on Monday, December 1st. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $295.50.
Amazon.com Stock Performance
The stock’s 50-day moving average price is $229.52 and its 200 day moving average price is $225.38. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market cap of $2.43 trillion, a P/E ratio of 32.11, a price-to-earnings-growth ratio of 1.56 and a beta of 1.37.
Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same period in the previous year, the firm posted $1.43 EPS. As a group, equities analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.
Insider Activity
In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at $1,360,613.70. This trade represents a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Douglas J. Herrington sold 22,000 shares of the business’s stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $5,500,660.00. Following the transaction, the chief executive officer directly owned 493,507 shares in the company, valued at $123,391,555.21. This trade represents a 4.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 82,234 shares of company stock valued at $19,076,767. Corporate insiders own 9.70% of the company’s stock.
Institutional Trading of Amazon.com
A number of large investors have recently added to or reduced their stakes in the company. Fairway Wealth LLC raised its stake in Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares during the period. Carderock Capital Management Inc. acquired a new position in shares of Amazon.com in the second quarter valued at $27,000. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com in the third quarter valued at $27,000. Maryland Capital Advisors Inc. raised its position in shares of Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 95 shares during the period. Finally, Ryan Investment Management Inc. acquired a new stake in shares of Amazon.com during the 2nd quarter worth about $48,000. Institutional investors and hedge funds own 72.20% of the company’s stock.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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