Seneca House Advisors Buys New Holdings in The Kroger Co. $KR

Seneca House Advisors bought a new position in The Kroger Co. (NYSE:KR) during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund bought 31,598 shares of the company’s stock, valued at approximately $2,130,000. Kroger accounts for about 0.9% of Seneca House Advisors’ holdings, making the stock its 28th biggest position.

Several other institutional investors have also added to or reduced their stakes in the company. SOA Wealth Advisors LLC. raised its stake in shares of Kroger by 6,840.0% during the second quarter. SOA Wealth Advisors LLC. now owns 347 shares of the company’s stock valued at $25,000 after acquiring an additional 342 shares during the last quarter. Atlantic Union Bankshares Corp purchased a new position in Kroger during the 2nd quarter valued at about $28,000. Rossby Financial LCC bought a new position in Kroger during the 2nd quarter valued at approximately $29,000. Whipplewood Advisors LLC lifted its holdings in Kroger by 10,425.0% in the 2nd quarter. Whipplewood Advisors LLC now owns 421 shares of the company’s stock worth $30,000 after buying an additional 417 shares during the period. Finally, Vermillion & White Wealth Management Group LLC grew its position in shares of Kroger by 87.8% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 445 shares of the company’s stock worth $32,000 after buying an additional 208 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Analysts Set New Price Targets

KR has been the subject of a number of research analyst reports. Wall Street Zen lowered Kroger from a “strong-buy” rating to a “buy” rating in a research note on Sunday, October 26th. Roth Capital raised shares of Kroger from a “neutral” rating to a “buy” rating and set a $75.00 target price on the stock in a research note on Wednesday, September 17th. Weiss Ratings downgraded shares of Kroger from a “buy (b-)” rating to a “hold (c)” rating in a research note on Monday, December 15th. Evercore ISI set a $77.00 price objective on shares of Kroger and gave the stock an “outperform” rating in a report on Friday, December 5th. Finally, Argus set a $85.00 target price on Kroger in a report on Thursday, September 18th. Eight investment analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company’s stock. According to MarketBeat, Kroger has a consensus rating of “Hold” and an average price target of $74.13.

Kroger Trading Down 0.5%

Shares of NYSE KR opened at $62.46 on Friday. The Kroger Co. has a 1 year low of $58.12 and a 1 year high of $74.90. The company has a debt-to-equity ratio of 2.28, a current ratio of 0.88 and a quick ratio of 0.45. The firm has a 50-day moving average of $65.60 and a 200 day moving average of $67.83. The stock has a market cap of $39.53 billion, a P/E ratio of 57.84, a price-to-earnings-growth ratio of 1.75 and a beta of 0.58.

Kroger (NYSE:KR) last released its earnings results on Thursday, December 4th. The company reported $1.05 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.03 by $0.02. The firm had revenue of $33.86 billion during the quarter, compared to analyst estimates of $34.27 billion. Kroger had a net margin of 0.54% and a return on equity of 38.06%. The business’s revenue was up .7% on a year-over-year basis. During the same period last year, the business earned $0.98 earnings per share. Kroger has set its FY 2025 guidance at 4.750-4.800 EPS. As a group, sell-side analysts expect that The Kroger Co. will post 4.44 EPS for the current fiscal year.

Key Kroger News

Here are the key news stories impacting Kroger this week:

• Positive Sentiment: New digital partnership updates are changing the market narrative by highlighting faster e‑commerce expansion and better customer data/fulfillment capabilities, which could support sales growth and margin improvement longer term. Why The Narrative Around Kroger Is Shifting After New Digital Partnership Updates
• Positive Sentiment: Investment write‑ups are pointing to a valuation opportunity — analysts/commentary (Forbes) note Kroger looks discounted versus growth prospects, which can attract value‑oriented buying. No Coupons Needed To Get Kroger At A Discount
• Positive Sentiment: Local operations update: Kroger celebrated a grand re-opening at an Airport Road location, showing continued store investment and local sales activity. (Small, localized positive.) Kroger celebrates ‘Grand Re-Opening’ at Airport Road location
• Neutral Sentiment: Brokerage consensus remains a “Hold,” which tempers upside — analysts are cautious enough to limit a re‑rating despite positive partnership news. The Kroger Co. (NYSE:KR) Receives Consensus Recommendation of “Hold” from Brokerages
• Negative Sentiment: Groveland is seeking roughly $1.4M from Kroger, alleging breach tied to a distribution/facility closure; the amount is modest versus Kroger’s scale but signals potential contract disputes and transition costs. Groveland wants $1.4 million from Kroger for facility closure
• Negative Sentiment: Fatal shooting outside a Westland, MI Kroger has generated negative PR and local safety concerns; while direct financial impact is limited, heightened security costs and reputational pressure can weigh on near‑term sentiment. Salvation Army bell ringer killed in shooting at Detroit-area Kroger

Kroger Profile

The Kroger Co (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs.

In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities.