Hixon Zuercher LLC Makes New Investment in Alphabet Inc. $GOOG

Hixon Zuercher LLC bought a new stake in shares of Alphabet Inc. (NASDAQ:GOOG) in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund bought 2,115 shares of the information services provider’s stock, valued at approximately $515,000.

Other hedge funds and other institutional investors have also made changes to their positions in the company. IFS Advisors LLC lifted its stake in Alphabet by 400.0% in the second quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after acquiring an additional 120 shares during the period. Robbins Farley raised its holdings in shares of Alphabet by 60.0% in the 2nd quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after purchasing an additional 60 shares in the last quarter. WestEnd Advisors LLC lifted its position in shares of Alphabet by 58.7% in the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock worth $29,000 after purchasing an additional 61 shares during the period. University of Illinois Foundation purchased a new stake in shares of Alphabet in the 2nd quarter worth approximately $31,000. Finally, Fairman Group LLC boosted its stake in shares of Alphabet by 121.3% during the second quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock valued at $31,000 after purchasing an additional 97 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Insider Activity at Alphabet

In other Alphabet news, Director Frances Arnold sold 102 shares of the company’s stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $317.66, for a total transaction of $32,401.32. Following the transaction, the director owned 18,104 shares in the company, valued at approximately $5,750,916.64. This represents a 0.56% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total transaction of $867,569.40. Following the completion of the transaction, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. This represents a 23.66% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 228,906 shares of company stock worth $63,984,117 in the last quarter. 12.99% of the stock is currently owned by company insiders.

Analyst Upgrades and Downgrades

GOOG has been the subject of a number of recent research reports. Robert W. Baird boosted their price objective on shares of Alphabet from $215.00 to $275.00 and gave the stock an “outperform” rating in a research note on Monday, September 22nd. Jefferies Financial Group boosted their price target on Alphabet from $285.00 to $320.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. Morgan Stanley upped their price objective on Alphabet from $210.00 to $270.00 and gave the stock an “overweight” rating in a research note on Thursday, October 2nd. Canaccord Genuity Group reaffirmed a “buy” rating and set a $330.00 price objective on shares of Alphabet in a research report on Thursday, October 30th. Finally, Phillip Securities upgraded shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a report on Friday, November 7th. Seven investment analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Buy” and an average price target of $313.04.

Alphabet Stock Up 1.4%

Shares of GOOG stock opened at $315.68 on Wednesday. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $328.67. The stock’s fifty day moving average price is $292.55 and its 200 day moving average price is $237.48. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The company has a market cap of $3.81 trillion, a price-to-earnings ratio of 31.13, a price-to-earnings-growth ratio of 1.79 and a beta of 1.07.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. During the same period last year, the business posted $2.12 earnings per share. The firm’s revenue was up 15.9% compared to the same quarter last year. On average, research analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is 8.28%.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet agreed to acquire Intersect Power for about $4.75B (plus assumed debt), securing clean energy and data-center projects to accelerate AI compute capacity — a direct strategic move to remove power bottlenecks for Google Cloud and AI workloads. Alphabet to buy data center infrastructure firm Intersect
• Positive Sentiment: Product momentum: Google rolled out Gemini 3 Flash, reinforcing Alphabet’s AI leadership and helping investor confidence in future revenue and monetization opportunities across search, cloud, and enterprise AI. As Google Launches Gemini 3 Flash
• Positive Sentiment: Wall Street and institutional backing: recent analyst upgrades and higher price targets (e.g., Wedbush raising PT to $350; multiple “buy/outperform” notes) plus heavy institutional inflows support valuation and buying interest. Alphabet price/analyst coverage summary
• Neutral Sentiment: Waymo is showing strong operational progress (miles and performance metrics), positioning Alphabet well in autonomous mobility long-term; but near-term commercialization timelines remain uncertain. Waymo and Uber set for market war
• Neutral Sentiment: Alphabet-backed startup Motive filed for an IPO — a positive for Alphabet’s VC arm (GV) if the offering succeeds, but limited direct near-term impact on GOOG’s core earnings. Motive files for IPO
• Negative Sentiment: Legal and regulatory overhangs: a lawsuit from a New York Times reporter alleges unauthorized use of copyrighted books to train AI models, and California regulators are reviewing a Waymo stall incident after a power outage — both add execution and litigation risk. NYT reporter sues Google over chatbot training

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.