Secure Asset Management LLC Boosts Position in Amazon.com, Inc. $AMZN

Secure Asset Management LLC grew its position in Amazon.com, Inc. (NASDAQ:AMZN) by 13.4% in the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 30,098 shares of the e-commerce giant’s stock after buying an additional 3,546 shares during the quarter. Amazon.com accounts for approximately 1.1% of Secure Asset Management LLC’s holdings, making the stock its 19th biggest holding. Secure Asset Management LLC’s holdings in Amazon.com were worth $6,640,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Vanguard Group Inc. raised its position in Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the last quarter. State Street Corp increased its stake in shares of Amazon.com by 1.4% during the 2nd quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock worth $82,073,203,000 after purchasing an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC increased its stake in shares of Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares in the last quarter. Kingstone Capital Partners Texas LLC raised its position in shares of Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after purchasing an additional 132,616,953 shares during the last quarter. Finally, Norges Bank purchased a new stake in Amazon.com in the 2nd quarter valued at approximately $27,438,011,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Price Performance

AMZN opened at $232.25 on Thursday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company’s 50 day simple moving average is $230.34 and its 200 day simple moving average is $225.97. The stock has a market capitalization of $2.48 trillion, a PE ratio of 32.80, a P/E/G ratio of 1.60 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. Amazon.com’s revenue was up 13.4% on a year-over-year basis. During the same quarter last year, the firm posted $1.43 earnings per share. As a group, sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insiders Place Their Bets

In other news, Director Jonathan Rubinstein sold 8,173 shares of the firm’s stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares in the company, valued at $20,009,900.90. This trade represents a 9.27% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the sale, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. The trade was a 0.89% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 82,234 shares of company stock worth $19,076,767. Corporate insiders own 9.70% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street and strategy pieces highlight AWS + AI as the primary upside driver for 2026 and beyond — analysts see accelerating AWS growth, AI share gains and improving margins as the bull case. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Multiple firms maintain buy/outperform ratings and ~$300 median price target (some above $300), underpinning investor conviction and setting a clear upside reference point. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
• Positive Sentiment: Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi for agentic AI features — expands ecosystem and monetization opportunities for voice/assistant commerce. Amazon Intros AI Integrations For Alexa
• Positive Sentiment: Billionaire investor activity: Third Point reportedly increased its AMZN stake, a vote of confidence that can support sentiment and flows. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Neutral Sentiment: Technical/flow signals: a recent Power Inflow alert flagged institutional order flow into AMZN — may attract short‑term traders but is not a fundamental catalyst. Amazon Shares Hit Intraday High After Key Trading Signal
• Negative Sentiment: Zoox recall: Amazon’s self‑driving unit will recall 332 U.S. vehicles for an Automated Driving Systems software issue — raises operational, PR and potential regulatory risk for the autonomy arm. Amazon’s Zoox to recall 332 US vehicles over software error
• Negative Sentiment: Amazon is blocking third‑party AI shopping agents from scraping its site while exploring partnerships — a defensive move that could lead to friction with AI startups and consumer‑facing partners, creating short‑term uncertainty for retail discovery and ad revenue dynamics. Amazon Tightens Platform Access as AI Shopping Agents Expand Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
• Negative Sentiment: Political/regulatory scrutiny: Senators (e.g., Elizabeth Warren) are probing whether big cloud players are shifting AI data‑center energy costs to consumers — potential for regulation, higher compliance costs or reputational pressure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
• Negative Sentiment: Heavy insider selling and mixed institutional flows continue to draw attention — notable sales by senior insiders can weigh on sentiment despite long‑term bullish thesis. Amazon Stock (AMZN) Opinions on AI and Cloud Expansion

Analyst Ratings Changes

Several research firms have weighed in on AMZN. Sanford C. Bernstein set a $300.00 price target on Amazon.com and gave the stock an “outperform” rating in a research report on Friday, October 31st. HSBC upped their price objective on Amazon.com from $260.00 to $285.00 and gave the company a “buy” rating in a research report on Friday, October 31st. JPMorgan Chase & Co. reiterated a “buy” rating and set a $305.00 price objective on shares of Amazon.com in a research report on Friday, December 12th. Morgan Stanley reissued an “overweight” rating and issued a $315.00 target price (up previously from $300.00) on shares of Amazon.com in a research note on Friday, October 31st. Finally, Citizens Jmp reaffirmed a “market outperform” rating and set a $300.00 price target on shares of Amazon.com in a research note on Wednesday, December 3rd. Two analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have given a Hold rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $295.50.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.