Signal Advisors Wealth LLC Buys 15,682 Shares of Amazon.com, Inc. $AMZN

Signal Advisors Wealth LLC boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 28.6% during the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 70,421 shares of the e-commerce giant’s stock after purchasing an additional 15,682 shares during the period. Amazon.com comprises 1.4% of Signal Advisors Wealth LLC’s portfolio, making the stock its 12th largest holding. Signal Advisors Wealth LLC’s holdings in Amazon.com were worth $15,462,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in AMZN. Carderock Capital Management Inc. purchased a new position in shares of Amazon.com in the 2nd quarter worth $27,000. Maryland Capital Advisors Inc. increased its position in Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 95 shares during the last quarter. Ryan Investment Management Inc. bought a new position in Amazon.com in the second quarter valued at about $48,000. Cooksen Wealth LLC boosted its position in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the last quarter. Finally, MJT & Associates Financial Advisory Group Inc. bought a new stake in shares of Amazon.com during the 1st quarter valued at about $59,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Performance

NASDAQ AMZN opened at $232.25 on Thursday. The firm has a market cap of $2.48 trillion, a price-to-earnings ratio of 32.80, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The business has a 50-day moving average price of $230.34 and a 200-day moving average price of $225.97. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter last year, the company earned $1.43 EPS. The firm’s quarterly revenue was up 13.4% on a year-over-year basis. As a group, equities research analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

Several brokerages have recently weighed in on AMZN. Rothschild Redb cut shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. Benchmark lifted their price target on shares of Amazon.com from $260.00 to $295.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. DA Davidson upped their price objective on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Telsey Advisory Group lifted their target price on Amazon.com from $265.00 to $300.00 and gave the company an “outperform” rating in a research report on Friday, October 31st. Finally, BMO Capital Markets boosted their price target on Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a report on Tuesday, December 16th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $295.50.

Insider Activity

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the sale, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 82,234 shares of company stock valued at $19,076,767. Company insiders own 9.70% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street and strategy pieces highlight AWS + AI as the primary upside driver for 2026 and beyond — analysts see accelerating AWS growth, AI share gains and improving margins as the bull case. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Multiple firms maintain buy/outperform ratings and ~$300 median price target (some above $300), underpinning investor conviction and setting a clear upside reference point. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
• Positive Sentiment: Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi for agentic AI features — expands ecosystem and monetization opportunities for voice/assistant commerce. Amazon Intros AI Integrations For Alexa
• Positive Sentiment: Billionaire investor activity: Third Point reportedly increased its AMZN stake, a vote of confidence that can support sentiment and flows. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Neutral Sentiment: Technical/flow signals: a recent Power Inflow alert flagged institutional order flow into AMZN — may attract short‑term traders but is not a fundamental catalyst. Amazon Shares Hit Intraday High After Key Trading Signal
• Negative Sentiment: Zoox recall: Amazon’s self‑driving unit will recall 332 U.S. vehicles for an Automated Driving Systems software issue — raises operational, PR and potential regulatory risk for the autonomy arm. Amazon’s Zoox to recall 332 US vehicles over software error
• Negative Sentiment: Amazon is blocking third‑party AI shopping agents from scraping its site while exploring partnerships — a defensive move that could lead to friction with AI startups and consumer‑facing partners, creating short‑term uncertainty for retail discovery and ad revenue dynamics. Amazon Tightens Platform Access as AI Shopping Agents Expand Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
• Negative Sentiment: Political/regulatory scrutiny: Senators (e.g., Elizabeth Warren) are probing whether big cloud players are shifting AI data‑center energy costs to consumers — potential for regulation, higher compliance costs or reputational pressure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
• Negative Sentiment: Heavy insider selling and mixed institutional flows continue to draw attention — notable sales by senior insiders can weigh on sentiment despite long‑term bullish thesis. Amazon Stock (AMZN) Opinions on AI and Cloud Expansion

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.