Amazon.com, Inc. $AMZN Holdings Increased by Trust Co. of Vermont

Trust Co. of Vermont grew its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 0.9% in the third quarter, Holdings Channel reports. The firm owned 318,116 shares of the e-commerce giant’s stock after acquiring an additional 2,740 shares during the period. Amazon.com accounts for approximately 3.0% of Trust Co. of Vermont’s holdings, making the stock its 4th largest position. Trust Co. of Vermont’s holdings in Amazon.com were worth $69,849,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Barlow Wealth Partners Inc. increased its position in shares of Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after acquiring an additional 44 shares during the period. Ridgecrest Wealth Partners LLC increased its holdings in Amazon.com by 0.5% during the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock worth $1,843,000 after purchasing an additional 45 shares during the period. Probity Advisors Inc. raised its position in Amazon.com by 0.4% during the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after purchasing an additional 45 shares in the last quarter. IMPACTfolio LLC lifted its holdings in shares of Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after buying an additional 45 shares during the period. Finally, Union Savings Bank grew its position in shares of Amazon.com by 0.4% during the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock worth $2,510,000 after buying an additional 45 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and bullish price-target revisions are piling up: MarketBeat lists AMZN among the “Most Upgraded” stocks of 2025, citing stronger AWS growth (~20%) and low‑teens retail growth that underpin consensus upside (MarketBeat notes ~20–27% consensus upside). The 5 Most Upgraded Stocks from 2025: Double-Digit Upside in 2026
• Positive Sentiment: Multiple bullish pieces argue there’s meaningful upside into 2026 (one outlet says AMZN “could have nearly 50% upside”), reinforcing a buy-on-dips narrative that supports medium-term demand for the stock. Why Amazon stock could have nearly 50% upside in 2026
• Positive Sentiment: ETF and institutional positioning is still supportive: Benzinga notes 200+ ETFs continue to hold AMZN despite underperformance in 2025, which can limit forced outflows and leave the shares positioned for a rebound if growth momentum continues. Amazon Is Lagging In 2025, Yet 200+ ETFs Still Can’t Let It Go
• Neutral Sentiment: Longer-term technology positioning: Zacks highlights Amazon’s quantum and AI investments as strategic edges versus pure-play quantum firms — a potential long-term positive but not an immediate earnings catalyst. 2026 Big Tech Quantum Bets: IBM and Amazon’s Edge Over Pure-Plays?
• Negative Sentiment: Market scrutiny over hyperscaler AI spending: commentary (Zacks) questions whether Mag‑7 hyperscalers—Amazon included—are spending too aggressively on AI, which could weigh on near‑term margins and free cash flow if costs outpace monetization. Buy Stock in the Mag 7 Hyperscalers or Are They Spending Too Much?
• Negative Sentiment: Insider selling is heavy: QuiverQuant data shows extensive insider sales across senior executives recently — a sentiment/flow signal investors watch and that can amplify near‑term downside pressure. Amazon Stock (AMZN) Opinions on AI Expansion and Holiday Sales
• Negative Sentiment: Logistics cost headwinds: MarketBeat’s “Christmas Stress Test” coverage highlights a diesel-price surge amid soft freight volumes — that mix raises shipping costs for retailers (including Amazon) and may compress Q1 2026 margins. A Christmas Stress Test: Why Diesel Pricing Stress Means Profits
• Neutral Sentiment: Minor operational change: Reuters reports Amazon dropped plans for drone delivery in Italy — a small program pullback that is unlikely to move core fundamentals but could be read as a near‑term disappointment. Amazon halts plans for drone delivery in Italy

Insider Activity

In other news, CEO Douglas J. Herrington sold 22,000 shares of the company’s stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the transaction, the chief executive officer owned 493,507 shares in the company, valued at $123,391,555.21. This represents a 4.27% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 82,234 shares of company stock valued at $19,076,767. 10.80% of the stock is owned by company insiders.

Amazon.com Stock Performance

Shares of AMZN stock opened at $232.07 on Tuesday. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The business’s fifty day simple moving average is $231.40 and its 200-day simple moving average is $226.40. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The company has a market cap of $2.48 trillion, a PE ratio of 32.78, a PEG ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the previous year, the business earned $1.43 EPS. The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. Analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several research firms recently weighed in on AMZN. William Blair restated an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Barclays restated an “overweight” rating and issued a $300.00 price target (up previously from $275.00) on shares of Amazon.com in a report on Friday, October 31st. Maxim Group increased their price objective on shares of Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Rosenblatt Securities reissued a “buy” rating and issued a $305.00 price objective on shares of Amazon.com in a research note on Thursday, December 4th. Finally, Bank of America increased their target price on Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company’s stock. According to MarketBeat, Amazon.com presently has an average rating of “Moderate Buy” and a consensus target price of $295.50.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.