Research Analysts’ Weekly Ratings Updates for Upbound Group (UPBD)

Several brokerages have updated their recommendations and price targets on shares of Upbound Group (NASDAQ: UPBD) in the last few weeks:

• 12/29/2025 – Upbound Group had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/29/2025 – Upbound Group was upgraded by analysts at Zacks Research from a “strong sell” rating to a “hold” rating.
• 12/22/2025 – Upbound Group had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/20/2025 – Upbound Group was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/15/2025 – Upbound Group had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/1/2025 – Upbound Group had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Upbound Group had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Upbound Group had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.

Upbound Group Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Tuesday, January 6th. Investors of record on Wednesday, December 17th will be given a dividend of $0.39 per share. This represents a $1.56 dividend on an annualized basis and a dividend yield of 8.9%. The ex-dividend date of this dividend is Wednesday, December 17th. Upbound Group’s dividend payout ratio (DPR) is presently 107.59%.

Insider Buying and Selling

In related news, Director Jeffrey J. Brown acquired 1,951 shares of the company’s stock in a transaction dated Tuesday, October 21st. The stock was bought at an average cost of $22.27 per share, with a total value of $43,448.77. Following the acquisition, the director owned 90,965 shares of the company’s stock, valued at approximately $2,025,790.55. The trade was a 2.19% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Insiders own 2.60% of the company’s stock.

Upbound Group, Inc leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories.