Cenntro (NASDAQ:CENN – Get Free Report) and Harley-Davidson (NYSE:HOG – Get Free Report) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.
Profitability
This table compares Cenntro and Harley-Davidson’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cenntro | -214.49% | -43.31% | -26.67% |
| Harley-Davidson | 8.03% | 10.27% | 3.15% |
Institutional & Insider Ownership
85.1% of Harley-Davidson shares are owned by institutional investors. 16.2% of Cenntro shares are owned by insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cenntro | $31.30 million | 0.34 | -$44.87 million | ($0.51) | -0.24 |
| Harley-Davidson | $4.47 billion | 0.53 | $338.74 million | $2.61 | 7.70 |
Harley-Davidson has higher revenue and earnings than Cenntro. Cenntro is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Cenntro has a beta of 1.63, suggesting that its share price is 63% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Cenntro and Harley-Davidson, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cenntro | 1 | 0 | 0 | 0 | 1.00 |
| Harley-Davidson | 2 | 5 | 2 | 1 | 2.20 |
Harley-Davidson has a consensus price target of $23.50, suggesting a potential upside of 16.89%. Given Harley-Davidson’s stronger consensus rating and higher possible upside, analysts clearly believe Harley-Davidson is more favorable than Cenntro.
Summary
Harley-Davidson beats Cenntro on 13 of the 15 factors compared between the two stocks.
About Cenntro
Cenntro Inc. engages in the design, development, and manufacture of electric light and medium-duty commercial vehicles in Europe, Asia, and the United States. Its purpose-built electric commercial vehicles are designed to serve various fleet and municipal organizations in support of city services, last-mile delivery, and other commercial applications. The company sells its products under the Metro, Logistar, Logimax, Avantier, Teemak, and Antric One names. Cenntro Inc. was founded in 2013 and is headquartered in Freehold, New Jersey.
About Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
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