Citigroup Issues Pessimistic Forecast for Wayfair (NYSE:W) Stock Price

Wayfair (NYSE:W) had its price objective lowered by investment analysts at Citigroup from $135.00 to $110.00 in a note issued to investors on Thursday,Benzinga reports. The firm currently has a “buy” rating on the stock. Citigroup’s target price suggests a potential upside of 44.47% from the stock’s previous close.

Several other equities research analysts have also recently issued reports on W. Royal Bank Of Canada lifted their target price on Wayfair from $86.00 to $92.00 and gave the stock a “sector perform” rating in a report on Friday, February 20th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Wayfair in a research note on Wednesday, January 21st. UBS Group reaffirmed a “buy” rating on shares of Wayfair in a report on Tuesday, February 17th. Stifel Nicolaus cut their target price on shares of Wayfair from $100.00 to $89.00 and set a “hold” rating for the company in a report on Friday, February 20th. Finally, Piper Sandler restated an “overweight” rating and issued a $125.00 price target on shares of Wayfair in a research report on Friday, February 20th. One investment analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $104.62.

Wayfair Stock Performance

Shares of NYSE:W opened at $76.14 on Thursday. The firm has a market cap of $9.92 billion, a price-to-earnings ratio of -31.33, a P/E/G ratio of 5.85 and a beta of 3.36. The firm has a fifty day moving average price of $99.21 and a 200 day moving average price of $93.58. Wayfair has a fifty-two week low of $20.41 and a fifty-two week high of $119.98.

Insider Activity at Wayfair

In related news, CTO Fiona Tan sold 9,000 shares of the firm’s stock in a transaction on Tuesday, January 13th. The stock was sold at an average price of $119.00, for a total value of $1,071,000.00. Following the completion of the sale, the chief technology officer directly owned 200,328 shares in the company, valued at $23,839,032. This trade represents a 4.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CFO Kate Gulliver sold 36,497 shares of the business’s stock in a transaction on Friday, January 2nd. The shares were sold at an average price of $106.50, for a total transaction of $3,886,930.50. Following the transaction, the chief financial officer owned 149,238 shares in the company, valued at $15,893,847. This trade represents a 19.65% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 890,494 shares of company stock worth $86,493,261 in the last ninety days. Corporate insiders own 21.91% of the company’s stock.

Institutional Trading of Wayfair

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Y Intercept Hong Kong Ltd bought a new stake in shares of Wayfair during the second quarter worth $1,512,000. Range Financial Group LLC purchased a new position in Wayfair in the 3rd quarter worth about $1,330,000. Concurrent Investment Advisors LLC bought a new stake in Wayfair during the 3rd quarter valued at about $3,332,000. Great Lakes Advisors LLC purchased a new stake in Wayfair in the 3rd quarter valued at about $3,946,000. Finally, Hook Mill Capital Partners LP bought a new position in Wayfair in the 2nd quarter worth about $39,965,000. 89.67% of the stock is owned by hedge funds and other institutional investors.

Wayfair News Summary

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Marketplace expansion: a consumer brand (Drinkmate) has launched on Wayfair.com (and Nordstrom.com), highlighting Wayfair’s role as a third‑party distribution channel that can boost assortment and marketplace revenue. Drinkmate Launches on Wayfair
• Positive Sentiment: Promotions and traffic: multiple outlets are highlighting large Wayfair sales (spring sale up to ~70% off) and high‑visibility product deals — signals of marketing push and potential short‑term order/traffic lift. These stories include curated deal roundups and editor picks that can drive consumer demand. Wayfair Spring Sale Deals
• Neutral Sentiment: Analyst repositioning: Citigroup cut its price target from $135 to $110 but kept a “buy” rating — this lowers upside expectations while maintaining analyst conviction in recovery, producing mixed investor reaction. Citigroup Lowers PT
• Negative Sentiment: Earnings tone and active‑customer softness: post‑Q4 commentary showed revenue/profit beats but management flagged ongoing customer softness and headwinds in active customers — the market reacted poorly to the cautious commentary despite the beats. Analyst Questions from Q4 Call
• Negative Sentiment: Insider selling: CEO Niraj Shah and co‑founder Steven Conine reported large share sales (each ~93k shares on Feb 23), materially reducing their stakes — a near‑term negative signal that likely pressured sentiment. Insider Selling Filing
• Negative Sentiment: Comparative outlook: analyst pieces comparing MercadoLibre and Wayfair argue MELI has stronger long‑term upside (fintech growth & LatAm dominance), suggesting investors may prefer other e‑commerce exposure over Wayfair now. MercadoLibre vs Wayfair

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.