Synchrony Financial (NYSE:SYF) Insider Brian Doubles Sells 217,554 Shares of Stock

Synchrony Financial (NYSE:SYF) insider Brian Doubles sold 217,554 shares of the stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $68.68, for a total value of $14,941,608.72. Following the completion of the sale, the insider owned 829,222 shares of the company’s stock, valued at approximately $56,950,966.96. This represents a 20.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link.

Synchrony Financial Trading Down 0.2%

Shares of SYF opened at $68.53 on Wednesday. Synchrony Financial has a 12 month low of $40.54 and a 12 month high of $88.77. The stock’s 50-day moving average is $77.07 and its two-hundred day moving average is $75.98. The company has a debt-to-equity ratio of 0.98, a current ratio of 1.24 and a quick ratio of 1.24. The stock has a market cap of $23.82 billion, a PE ratio of 7.38, a P/E/G ratio of 0.61 and a beta of 1.42.

Synchrony Financial (NYSE:SYF) last announced its earnings results on Tuesday, January 27th. The financial services provider reported $2.18 EPS for the quarter, beating the consensus estimate of $2.02 by $0.16. The business had revenue of $3.79 billion for the quarter, compared to the consensus estimate of $3.84 billion. Synchrony Financial had a return on equity of 23.07% and a net margin of 15.72%.The company’s revenue was down .2% on a year-over-year basis. During the same period last year, the business posted $1.91 EPS. Synchrony Financial has set its FY 2026 guidance at 9.100-9.500 EPS. Equities analysts forecast that Synchrony Financial will post 7.67 earnings per share for the current fiscal year.

Synchrony Financial Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, February 6th were paid a dividend of $0.30 per share. The ex-dividend date was Friday, February 6th. This represents a $1.20 dividend on an annualized basis and a dividend yield of 1.8%. Synchrony Financial’s dividend payout ratio (DPR) is currently 12.92%.

Synchrony Financial News Roundup

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Survey shows rising consumer use of generative AI for shopping, which could boost card spend, merchant partnerships, and demand for loyalty/financing solutions that benefit Synchrony. This highlights potential tailwinds for originations and debit/credit transaction volume. GENERATIVE AI IS FAST BECOMING CONSUMERS’ GO-TO SHOPPING ADVISOR
• Neutral Sentiment: Synchrony’s CFO will participate in the 2026 RBC Capital Markets Global Financial Institutions Conference — routine investor outreach that may provide additional management color on guidance, credit trends, or capital plans but is not an immediate operational surprise. Synchrony to Participate in the 2026 RBC Capital Markets Global Financial Institutions Conference
• Negative Sentiment: Multiple insiders executed sizable sales over Mar 2–3 (large blocks and double-digit percentage reductions), which is weighing on sentiment: Brian D. Doubles sold 217,554 shares (~$14.94M). Brian D. Doubles Form 4 Alberto Casellas sold 14,399 shares (~$975k). Alberto Casellas Form 4 Brian J. Wenzel sold multiple tranches (~$4.49M total). Brian J. Wenzel Form 4 Additional insider sales (Darrell Owens, Curtis Howse, Bart Schaller) add several hundred thousand dollars more. Darrell Owens Form 4 Curtis Howse Form 4 Bart Schaller Form 4 Combined disclosed sales are roughly ~$22M, which traders may interpret as a signal to reduce exposure until management commentary clarifies intent.

Analyst Upgrades and Downgrades

A number of equities research analysts recently weighed in on the stock. Keefe, Bruyette & Woods raised their price target on shares of Synchrony Financial from $95.00 to $98.00 and gave the company an “outperform” rating in a report on Friday, January 2nd. TD Cowen upped their price objective on shares of Synchrony Financial from $91.00 to $100.00 and gave the company a “buy” rating in a research report on Thursday, January 8th. BTIG Research dropped their target price on Synchrony Financial from $100.00 to $96.00 and set a “buy” rating on the stock in a research report on Tuesday, January 27th. Royal Bank Of Canada cut their price target on Synchrony Financial from $91.00 to $85.00 and set a “sector perform” rating on the stock in a research note on Wednesday, January 28th. Finally, Barclays reduced their price target on Synchrony Financial from $101.00 to $93.00 and set an “overweight” rating for the company in a report on Wednesday, January 28th. One research analyst has rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating and seven have issued a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $87.11.

Institutional Investors Weigh In On Synchrony Financial

A number of institutional investors have recently modified their holdings of SYF. Cullen Frost Bankers Inc. grew its stake in Synchrony Financial by 7.3% in the fourth quarter. Cullen Frost Bankers Inc. now owns 1,995 shares of the financial services provider’s stock worth $166,000 after purchasing an additional 135 shares in the last quarter. Colonial Trust Co SC lifted its holdings in Synchrony Financial by 40.2% during the 3rd quarter. Colonial Trust Co SC now owns 474 shares of the financial services provider’s stock worth $34,000 after buying an additional 136 shares during the last quarter. CoreCap Advisors LLC grew its position in shares of Synchrony Financial by 34.4% in the 4th quarter. CoreCap Advisors LLC now owns 543 shares of the financial services provider’s stock worth $45,000 after acquiring an additional 139 shares in the last quarter. Parkside Financial Bank & Trust increased its holdings in shares of Synchrony Financial by 15.1% in the 2nd quarter. Parkside Financial Bank & Trust now owns 1,106 shares of the financial services provider’s stock valued at $74,000 after acquiring an additional 145 shares during the last quarter. Finally, United Community Bank increased its holdings in shares of Synchrony Financial by 3.4% in the 3rd quarter. United Community Bank now owns 4,469 shares of the financial services provider’s stock valued at $318,000 after acquiring an additional 145 shares during the last quarter. Institutional investors and hedge funds own 96.48% of the company’s stock.

Synchrony Financial Company Profile

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.