Rekor Systems (NASDAQ:REKR – Get Free Report) and Getty Images (NYSE:GETY – Get Free Report) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, analyst recommendations, profitability and earnings.
Analyst Recommendations
This is a breakdown of current recommendations and price targets for Rekor Systems and Getty Images, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rekor Systems | 1 | 0 | 0 | 0 | 1.00 |
| Getty Images | 2 | 2 | 1 | 0 | 1.80 |
Getty Images has a consensus price target of $3.78, suggesting a potential upside of 375.29%. Given Getty Images’ stronger consensus rating and higher probable upside, analysts plainly believe Getty Images is more favorable than Rekor Systems.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rekor Systems | $48.45 million | 2.14 | -$61.41 million | ($0.26) | -2.91 |
| Getty Images | $981.29 million | 0.34 | -$206.12 million | ($0.50) | -1.59 |
Rekor Systems has higher earnings, but lower revenue than Getty Images. Rekor Systems is trading at a lower price-to-earnings ratio than Getty Images, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
45.7% of Rekor Systems shares are owned by institutional investors. Comparatively, 45.8% of Getty Images shares are owned by institutional investors. 13.1% of Rekor Systems shares are owned by company insiders. Comparatively, 12.5% of Getty Images shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Rekor Systems and Getty Images’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rekor Systems | -89.82% | -126.37% | -54.48% |
| Getty Images | -21.00% | -25.05% | -5.89% |
Risk and Volatility
Rekor Systems has a beta of 2, meaning that its share price is 100% more volatile than the S&P 500. Comparatively, Getty Images has a beta of 2.08, meaning that its share price is 108% more volatile than the S&P 500.
Summary
Getty Images beats Rekor Systems on 10 of the 14 factors compared between the two stocks.
About Rekor Systems
Rekor Systems, Inc., a technology company, provides infrastructure solutions for transportation, public safety, and urban mobility markets in the United States and internationally. The company's platforms include Rekor One, an AI-powered roadway intelligence platform; Rekor Command, a comprehensive cross-agency platform that offers various applications for traffic management centers, freeway service patrol, first responders, and maintenance crews; Rekor Discover, a platform that ingests data from its hardware and automates comprehensive analytics and actionable insights about the movement of objects across the roadway; and Rekor Scout platform, which automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders. It also offers Rekor AutoNotice, a cloud-based financial management application that delivers a turnkey information and citation management solution for cities, states, and municipalities for primary and secondary offenses; and Rekor CarCheck, which allows its AI based vehicle and license plate recognition technology to be accessed for a range of commercial applications. In addition, the company offers Rekor Edge Max System, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. Further, it provides traffic services, including traditional traffic studies, which delivers data and insights for planning and management of roadway infrastructure and commercial initiatives; innovative AI-driven traffic studies for traffic management; and traffic engineering services. The company was incorporated in 2017 and is headquartered in Columbia, Maryland.
About Getty Images
Getty Images Holdings, Inc. offers creative and editorial visual content solutions in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Its products include Getty Images that offers creative and editorial content including stills, music and video which focuses on corporate, agency, and media customers; iStock.com, an e-commerce offering where customers have access to creative stills and video; Unsplash.com, a platform offering free stock photo downloads and paid subscriptions targeted to the high-growth prosumer and semi-professional creator segments; and Unsplash+ that provides access to unique model released content with expanded legal protections. In addition, it maintains privately-owned photographic archives covering news, sport, and entertainment, as well as variety of subjects, including lifestyle, business, science, health, wellness, beauty, sports, transportation, and travel. Further, the company provides music licensing, and digital asset management and distribution services. It serves media outlets, advertising agencies and corporations, individual creators, and prosumers. The company was formerly known as Getty Images, Inc. Getty Images Holdings, Inc. was founded in 1995 and is headquartered in Seattle, Washington.
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