Helen of Troy Limited (NASDAQ:HELE) Receives Consensus Rating of “Hold” from Brokerages

Helen of Troy Limited (NASDAQ:HELE) has earned an average rating of “Hold” from the five brokerages that are covering the company, MarketBeat Ratings reports. One equities research analyst has rated the stock with a sell rating, three have assigned a hold rating and one has assigned a strong buy rating to the company. The average 12 month price objective among brokers that have issued a report on the stock in the last year is $26.50.

HELE has been the subject of several recent analyst reports. Wall Street Zen cut Helen of Troy from a “buy” rating to a “hold” rating in a research note on Saturday, May 23rd. UBS Group boosted their target price on shares of Helen of Troy from $25.00 to $28.00 and gave the stock a “neutral” rating in a research note on Thursday. Canaccord Genuity Group boosted their price target on Helen of Troy from $23.00 to $25.00 and gave the stock a “hold” rating in a report on Thursday. Zacks Research cut shares of Helen of Troy from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 6th. Finally, Weiss Ratings raised shares of Helen of Troy from a “sell (d-)” rating to a “sell (d)” rating in a research report on Wednesday.

Key Stories Impacting Helen of Troy

Here are the key news stories impacting Helen of Troy this week:

• Positive Sentiment: HELE reported fiscal Q1 results that beat expectations, with stronger-than-expected EPS and revenue, plus growth across Home & Outdoor and Beauty & Wellness; management also raised its fiscal 2027 sales outlook, which supports the stock. Helen of Troy Q1 Earnings Beat Estimates, Sales Outlook Raised
• Neutral Sentiment: Canaccord Genuity lifted its price target on Helen of Troy to $25 from $23, but kept a hold rating, suggesting analysts see some improvement but still limited upside. Canaccord Genuity price target update
• Neutral Sentiment: Short-interest data showed no meaningful change in shares sold short, so this does not appear to be a major trading driver today.
• Negative Sentiment: Multiple law firms issued reminders and alerts about a pending class action lawsuit alleging securities fraud, with a lead-plaintiff deadline of August 3, 2026. These legal headlines can pressure sentiment and raise uncertainty for HELE. The Gross Law Firm class action reminder
• Negative Sentiment: A separate class action notice from Bronstein, Gewirtz & Grossman and another from the Schall Law Firm reinforced the same litigation overhang, which may be contributing to the stock’s weakness. Bronstein, Gewirtz & Grossman class action alert

Institutional Trading of Helen of Troy

A number of hedge funds and other institutional investors have recently bought and sold shares of HELE. Millennium Management LLC raised its holdings in shares of Helen of Troy by 164.9% in the fourth quarter. Millennium Management LLC now owns 1,049,381 shares of the company’s stock valued at $22,299,000 after purchasing an additional 653,300 shares during the last quarter. Paradigm Capital Management Inc. NY bought a new stake in shares of Helen of Troy in the 4th quarter worth approximately $11,989,000. RWWM Inc. lifted its position in shares of Helen of Troy by 85.7% during the 1st quarter. RWWM Inc. now owns 1,173,829 shares of the company’s stock valued at $16,927,000 after buying an additional 541,689 shares during the last quarter. UBS Group AG lifted its holdings in Helen of Troy by 386.0% during the fourth quarter. UBS Group AG now owns 616,992 shares of the company’s stock valued at $13,111,000 after purchasing an additional 490,031 shares during the last quarter. Finally, Wellington Management Group LLP grew its stake in Helen of Troy by 159.2% in the 3rd quarter. Wellington Management Group LLP now owns 747,220 shares of the company’s stock valued at $18,830,000 after buying an additional 458,979 shares in the last quarter.

Helen of Troy Stock Performance

Shares of NASDAQ HELE traded down $1.09 during midday trading on Friday, hitting $26.34. 795,695 shares of the company’s stock were exchanged, compared to its average volume of 591,187. Helen of Troy has a 12 month low of $13.85 and a 12 month high of $30.68. The firm has a market capitalization of $613.46 million, a PE ratio of -1.46 and a beta of 1.31. The company’s 50 day moving average price is $26.28 and its 200 day moving average price is $20.95. The company has a quick ratio of 0.81, a current ratio of 1.78 and a debt-to-equity ratio of 0.82.

Helen of Troy (NASDAQ:HELE) last released its quarterly earnings results on Wednesday, July 8th. The company reported $0.17 earnings per share for the quarter, topping the consensus estimate of $0.02 by $0.15. Helen of Troy had a positive return on equity of 6.46% and a negative net margin of 22.70%.The business had revenue of $402.12 million during the quarter, compared to analysts’ expectations of $374.55 million. During the same period last year, the firm posted $0.41 EPS. The firm’s revenue for the quarter was up 8.2% compared to the same quarter last year. Helen of Troy has set its FY 2027 guidance at 3.250-3.750 EPS. As a group, analysts predict that Helen of Troy will post 2.81 earnings per share for the current fiscal year.

About Helen of Troy

Helen of Troy Limited is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.

The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design.