Hillsdale Investment Management Inc. Buys 7,500 Shares of Roku, Inc. $ROKU

Hillsdale Investment Management Inc. raised its stake in shares of Roku, Inc. (NASDAQ:ROKU) by 15.6% in the first quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 55,480 shares of the company’s stock after buying an additional 7,500 shares during the period. Hillsdale Investment Management Inc.’s holdings in Roku were worth $5,250,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently modified their holdings of the company. Jefferies Financial Group Inc. purchased a new position in Roku in the fourth quarter worth about $1,345,000. Moran Wealth Management LLC bought a new stake in shares of Roku during the 1st quarter valued at about $2,990,000. MH & Associates Securities Management Corp ADV purchased a new stake in shares of Roku during the 4th quarter valued at about $2,398,000. Maxi Investments CY Ltd purchased a new stake in shares of Roku during the 4th quarter valued at about $1,953,000. Finally, Burney Co. bought a new position in shares of Roku in the 4th quarter worth approximately $2,657,000. 86.30% of the stock is owned by institutional investors.

Insider Activity

In other news, insider Charles Collier sold 205,807 shares of the stock in a transaction on Friday, April 17th. The shares were sold at an average price of $115.00, for a total value of $23,667,805.00. Following the completion of the sale, the insider directly owned 7,700 shares of the company’s stock, valued at $885,500. This represents a 96.39% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 75,000 shares of the firm’s stock in a transaction on Monday, May 11th. The shares were sold at an average price of $128.79, for a total transaction of $9,659,250.00. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 470,737 shares of company stock worth $57,383,511 over the last ninety days. Company insiders own 13.45% of the company’s stock.

Roku Stock Down 0.4%

ROKU stock opened at $141.76 on Wednesday. Roku, Inc. has a twelve month low of $78.53 and a twelve month high of $148.88. The stock has a market cap of $20.90 billion, a P/E ratio of 106.59 and a beta of 2.01. The business’s 50-day moving average price is $131.77 and its 200-day moving average price is $111.86.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.34 by $0.23. The company had revenue of $1.25 billion during the quarter, compared to the consensus estimate of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.The firm’s revenue was up 22.4% on a year-over-year basis. During the same period in the previous year, the company posted ($0.19) EPS. On average, equities research analysts expect that Roku, Inc. will post 2.41 earnings per share for the current fiscal year.

Analysts Set New Price Targets

A number of equities analysts recently issued reports on the stock. Needham & Company LLC raised their price objective on shares of Roku from $140.00 to $170.00 and gave the stock a “buy” rating in a report on Monday, June 15th. Fox Advisors set a $160.00 target price on shares of Roku in a report on Tuesday, June 16th. Pivotal Research reiterated a “buy” rating and issued a $160.00 price target (up from $140.00) on shares of Roku in a research report on Friday, May 1st. Wells Fargo & Company lifted their price target on shares of Roku from $137.00 to $167.00 and gave the stock an “overweight” rating in a research note on Friday, May 1st. Finally, Benchmark boosted their price objective on shares of Roku from $130.00 to $160.00 and gave the company a “buy” rating in a research report on Friday, May 1st. Eleven investment analysts have rated the stock with a Buy rating and sixteen have issued a Hold rating to the company. According to data from MarketBeat, the company has a consensus rating of “Hold” and a consensus target price of $153.71.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku announced a partnership with Smartly to add social-network-style precision targeting to connected TV ads, which could improve Roku’s ad-tech appeal and help attract more marketers to the platform.
• Positive Sentiment: Recent market commentary described Roku as a strong growth stock, reinforcing the view that investors still see upside in its streaming platform and advertising business.
• Neutral Sentiment: Several articles focused on consumer use cases and general commentary, including whether Roku devices are still worth buying in 2026 and what they can do without internet access; these pieces are more informational than market-moving.
• Neutral Sentiment: A broader market recap noted Roku outperformed on a day when the market fell, but it did not point to a specific catalyst beyond ongoing investor interest.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.