Comparing ReposiTrak (NYSE:TRAK) & Vivid Seats (NASDAQ:SEAT)

Vivid Seats (NASDAQ:SEAT) and ReposiTrak (NYSE:TRAK) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Profitability

This table compares Vivid Seats and ReposiTrak’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vivid Seats	-82.25%	68.65%	5.92%
ReposiTrak	30.75%	14.44%	12.85%

Insider & Institutional Ownership

39.9% of Vivid Seats shares are held by institutional investors. Comparatively, 27.4% of ReposiTrak shares are held by institutional investors. 60.5% of Vivid Seats shares are held by company insiders. Comparatively, 41.0% of ReposiTrak shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Risk & Volatility

Vivid Seats has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, ReposiTrak has a beta of 0.82, indicating that its share price is 18% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for Vivid Seats and ReposiTrak, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vivid Seats	2	5	2	0	2.00
ReposiTrak	0	1	0	0	2.00

Vivid Seats presently has a consensus target price of $9.43, suggesting a potential upside of 33.05%. Given Vivid Seats’ higher probable upside, research analysts clearly believe Vivid Seats is more favorable than ReposiTrak.

Earnings & Valuation

This table compares Vivid Seats and ReposiTrak”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vivid Seats	$570.78 million	0.13	-$429.30 million	($69.61)	-0.10
ReposiTrak	$22.61 million	7.10	$6.98 million	$0.37	23.89

ReposiTrak has lower revenue, but higher earnings than Vivid Seats. Vivid Seats is trading at a lower price-to-earnings ratio than ReposiTrak, indicating that it is currently the more affordable of the two stocks.

Summary

Vivid Seats beats ReposiTrak on 7 of the 13 factors compared between the two stocks.

About Vivid Seats

Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for sports, concerts, theater events, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and Vivid Picks daily fantasy sports that allows users to partake in contests by making picks from various sport and player matchups. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.

About ReposiTrak

Park City Group, Inc., a software-as-a-service provider, designs, develops, and markets proprietary software products in North America. The company offers ReposiTrak MarketPlace, a supplier discovery and B2B e-commerce solution; ReposiTrak Compliance and Food Safety solutions, which reduces potential regulatory and legal risk from their supply chain partners; and ReposiTrak Supply Chain solutions that enables customers to manage relationships with suppliers. It also provides ScoreTracker, Vendor Managed Inventory, Store Level Ordering and Replenishment, Enterprise Supply Chain Planning, Fresh Market Manager, and ActionManager supply chain solutions to manage inventory, product mix, and labor. In addition, the company offers business-consulting services to suppliers and retailers in the grocery, convenience store, and specialty retail industries, as well as professional consulting services. It primarily serves multi-store retail chains, wholesalers and distributors, and their suppliers. The company is headquartered in Murray, Utah.