Danica Pension Livsforsikringsaktieselskab raised its position in Salesforce Inc. (NYSE:CRM – Free Report) by 59.2% in the 1st quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 79,251 shares of the CRM provider’s stock after purchasing an additional 29,482 shares during the period. Danica Pension Livsforsikringsaktieselskab’s holdings in Salesforce were worth $14,794,000 as of its most recent filing with the SEC.
Several other large investors have also recently bought and sold shares of CRM. Vanguard Group Inc. boosted its position in shares of Salesforce by 0.3% during the fourth quarter. Vanguard Group Inc. now owns 89,843,166 shares of the CRM provider’s stock worth $23,800,353,000 after purchasing an additional 270,913 shares in the last quarter. State Street Corp increased its position in shares of Salesforce by 1.3% in the 4th quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock valued at $13,286,909,000 after buying an additional 659,573 shares in the last quarter. J. Stern & Co. LLP raised its stake in Salesforce by 24,056.7% during the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock worth $12,552,896,000 after buying an additional 47,189,352 shares during the period. Capital International Investors raised its stake in Salesforce by 13.3% during the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock worth $6,019,199,000 after buying an additional 2,669,891 shares during the period. Finally, Geode Capital Management LLC lifted its holdings in Salesforce by 3.8% during the fourth quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider’s stock worth $5,751,073,000 after acquiring an additional 791,345 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.
Salesforce Price Performance
CRM stock opened at $170.37 on Wednesday. The stock has a 50-day moving average price of $170.55 and a two-hundred day moving average price of $189.35. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $274.00. The stock has a market cap of $139.53 billion, a PE ratio of 19.72, a price-to-earnings-growth ratio of 0.94 and a beta of 1.18. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15.
Salesforce Announces Dividend
The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a $0.44 dividend. The ex-dividend date was Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 1.0%. Salesforce’s payout ratio is presently 20.37%.
Analyst Upgrades and Downgrades
CRM has been the subject of a number of research analyst reports. Wedbush assumed coverage on Salesforce in a research note on Wednesday, July 1st. They issued an “outperform” rating for the company. Raymond James Financial reaffirmed a “strong-buy” rating on shares of Salesforce in a research report on Tuesday. Royal Bank Of Canada cut Salesforce from a “sector perform” rating to a “sector perform” rating in a report on Wednesday, July 1st. UBS Group reiterated an “equal weight” rating on shares of Salesforce in a research report on Tuesday. Finally, Citigroup raised Salesforce from a “hold” rating to a “buy” rating in a research note on Wednesday, July 1st. Two investment analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, seventeen have assigned a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat, Salesforce currently has an average rating of “Moderate Buy” and a consensus price target of $249.51.
Check Out Our Latest Analysis on Salesforce
Salesforce News Summary
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Some analysts still see Salesforce as attractively valued versus peers, citing faster AI growth and stronger earnings revisions, which supports the case for further upside. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
- Positive Sentiment: Salesforce continues to draw investor attention, and some bullish commentary points to the stock being far below prior levels with meaningful upside if execution improves. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
- Positive Sentiment: Salesforce’s technology is still being adopted in mission-critical settings, including a broader U.S. Air Force rollout of Missionforce for fleet management. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
- Neutral Sentiment: Salesforce remains a widely watched stock, but this mainly reflects ongoing investor interest rather than a clear new fundamental catalyst. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
- Neutral Sentiment: Coverage comparing Salesforce with Adyen and other stocks is mostly informational and does not appear to be a major driver on its own. CRM vs. ADYEY: Which Stock Should Value Investors Buy Now?
- Negative Sentiment: Morgan Stanley’s downgrade and sharply reduced price target are the clearest near-term negative catalysts, reinforcing concerns that upside may be more limited than previously expected. Salesforce slides on back of Morgan Stanley downgrade
- Negative Sentiment: A report about a company canceling a large Salesforce contract in favor of an AI-built CRM highlights competitive pressure from lower-cost, AI-native alternatives. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
- Negative Sentiment: Fireflies’ new AI Sales Suite adds another AI-driven competitor in sales intelligence and CRM-adjacent software, which could add to long-term competitive concerns for Salesforce. Fireflies launches AI Sales Suite, bringing enterprise sales intelligence to its 20 million users at a fraction of what legacy platforms charge
Salesforce Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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