HubSpot (NYSE:HUBS – Get Free Report) and CISO Global (NASDAQ:CISO – Get Free Report) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk and profitability.
Insider and Institutional Ownership
90.4% of HubSpot shares are held by institutional investors. Comparatively, 40.1% of CISO Global shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 23.8% of CISO Global shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and recommmendations for HubSpot and CISO Global, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| HubSpot | 2 | 5 | 22 | 1 | 2.73 |
| CISO Global | 1 | 0 | 0 | 0 | 1.00 |
Volatility & Risk
HubSpot has a beta of 1.22, suggesting that its stock price is 22% more volatile than the S&P 500. Comparatively, CISO Global has a beta of 1.74, suggesting that its stock price is 74% more volatile than the S&P 500.
Earnings and Valuation
This table compares HubSpot and CISO Global”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HubSpot | $3.13 billion | 3.36 | $45.91 million | $1.91 | 107.53 |
| CISO Global | $25.66 million | 0.46 | -$8.07 million | ($0.24) | -1.09 |
HubSpot has higher revenue and earnings than CISO Global. CISO Global is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares HubSpot and CISO Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| HubSpot | 3.04% | 5.66% | 3.04% |
| CISO Global | -16.69% | -32.61% | -17.19% |
Summary
HubSpot beats CISO Global on 13 of the 15 factors compared between the two stocks.
About HubSpot
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
About CISO Global
CISO Global Inc. operates as a cybersecurity and compliance company in the United States, Chile, and internationally. The company offers security managed services, including compliance, secured managed, and cyber defense operation services; culture education and enablement; tools and technology provisioning; data, privacy, regulations, and compliance monitoring; remote infrastructure administration; and antivirus and patch management services. It also provides cybersecurity professional services, such as incident response and digital forensics; security testing and training; cybersecurity consulting; compliance auditing; vulnerability assessment and penetration testing; and disaster recovery and data backup solutions. The company was formerly known as Cerberus Cyber Sentinel Corporation and changed its name to CISO Global Inc. in May 2023. CISO Global Inc. was founded in 2015 and is headquartered in Scottsdale, Arizona.
Receive News & Ratings for HubSpot Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for HubSpot and related companies with MarketBeat.com's FREE daily email newsletter.
